Women more successful at crowdfunding than men as female-run brand drink brand hits target in one day


Women more successful at crowdfunding than men as female-run brand drink brand hits target in one day

Study reveals females 16% more likely to succeed at crowdfunding than their male couterparts

  • Female-led Kickstarters are 16% more likely to succeed in hitting their funding target than male-led Kickstarters
  • 63% of female-led ventures are successful compared to 58% of male-led ventures
  • However the average male campaign gets more funding (£11,686) than the average female campaign (£4,825)

The crowdfunding gender gap: Business Loans research into UK Kickstarter campaigns for the past five years has revealed that women are more successful at hitting their crowdfunding targets. They are 16% more likely to succeed at raising the capital they need to start a business in comparison to their male counterparts. 

However, when you look at funding figures, unfortunately male-led campaigns are getting more funding than female-led overall. The average successful male-led campaign gets £11,686 funding compared to the average female-led campaign which gets £4,825. 

Business experts at can reveal that while female funding added up to £11,888,505 in the UK over the past five years, male funding added up to more than four times as much, a staggering £47,165,766 despite women startups asking for 297% percent less funding than their male counterparts.

Lucinda O’Brien, business loans expert, said: “Women leading Kickstarter campaigns are having great success, which shows that people are believing in their businesses and getting behind them. However, this level of support should be reflected in all areas of business; from more funding to having a seat in the boardroom. These stats show there is still work to be done to close the gender gap and we need to ensure women have the capital they need to make their business a success.”

Worldwide case study: 

In June 2012, musician and artist Amanda Palmer went on Kickstarter, a website that helps people raise money for creative projects. Amanda asked for $100,000 to fund an album and a tour. Instead, she raised $1.2 million with pledges from 24,883 people.

Amanda’s is the only woman-led campaign in the top 10 most funded projects. 

Category break down:

The table below shows the category breakdown for all successful Kickstarter campaigns over the past five years:

Tabletop games is the most successful category overall, followed by product design.

For female run kickstarters, Illustration, Art and Accessories are the top 3 most successful campaigns, whereas for males it’s Tabletop Games, Comic books, and Product design. 

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