Work & Family

UAE-based PureBorn Announces Direct Distribution Across Europe


UAE-based PureBorn Announces Direct Distribution Across Europe

  • The homegrown brand aims to onboard 20,000 new customers per month.
  • All major countries across four regions in Europe can now order directly from pureborn.com, with more to come.
  • Loyalty is key, with PureBorn aiming for a 20% increase in repeat purchases.

PureBorn, the UAE-founded vegan baby care brand – known for its hypoallergenic, ultra-absorbent nappies (diapers) made with up to 43% organic bamboo – has expanded its reach into Europe following demand. After recently announcing its partnership with Swiss distributor Laboratoire Naturel, PureBorn’s new European website marks the next step in its international expansion, delivering eco-friendly products directly to consumers across the EU.

PureBorn has expanded its dedicated eCommerce platform, pureborn.com, to include country-specific portals for frictionless access to its products. This one-stop-shop solution was built with convenience in mind, making it easy for families in all major countries across four regions in Europe to order PureBorn’s products for delivery straight to their doors.

PureBorn’s success in retaining customers will be key to conquering the European market. It aims to increase repeat purchases by 20% focusing on the subscription model, and onboard 20,000 new customers per month. Over the next twelve months, it expects to achieve a 3- 5% market share in the EU.


Stepping into Europe is a major milestone for PureBorn, whose customer base now covers countries such as the Netherlands, Germany, Italy, Spain, Greece, France, and more. This is only the start, as PureBorn is set to add even more nations as it continues to grow.

PureBorn Founder and CEO Hannah Curran says, “We’re pleased to bring PureBorn products to Europe after receiving high demand from the region. Our mission is to support families by offering the highest-quality products that are kind to babies’ skin while doing everything we can to protect the environment; the new European website is a pivotal step to achieving this.”

In the UAE, PureBorn is available at all major retailers, including Carrefour, Lulu Hypermarket, and Union Co-Op. Customers can also purchase directly from PureBorn.com.

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