Back-to-school initiative combines discounted school journeys with 15% cashback on the first 15 rides each month
As families and students across Dubai settle back into the rhythm of the new academic year, Dubai-born ride-hailing platform Zed has launched its biggest back-to-school initiative to date, providing additional support for families navigating the daily school run. Until 30 September 2026, Zed is offering 30% off journeys to all schools across Dubai and return trips from schools back home, capped at AED 20 per ride, alongside 15% cashback on the first 15 rides each month through the Zed Wallet.
The initiative is designed to help families manage one of the most frequent journeys of the school week, while giving students greater convenience as they travel between home, school and their after-school activities. It also forms part of Zed’s wider focus on developing mobility solutions around the everyday needs of Dubai’s communities. By supporting families during the start of the academic year, Zed aims to make the transition back to school simpler and help students and parents navigate their daily routines with greater ease.
“Our responsibility as a homegrown mobility platform is to build around the realities of the city we call home,” said Badr Al Ghurair, CEO of Zed. “School runs are more than a daily journey; they are part of the rhythm of family life in Dubai and supporting families through seasons like this is a natural extension of that commitment.”
Abhinav Patwa, Executive Vice President of Al Ghurair Group and Head of Zed, added, “The future of urban mobility will be shaped by how well platforms respond to the everyday journeys people make most often. Through this initiative, we want to play a meaningful role in helping families start the new academic year with one less thing to worry about.”
The code SCHOOL can be used for up to 40 redemptions per user via the Zed mobile app to avail the discounts and is valid until the end of September. The 30% discount is capped at AED 20 per ride, and riders can also earn 15% cashback on their first 15 rides with Zed each month.
As a Dubai-born mobility platform, Zed continues to develop initiatives around the everyday routines of the communities it serves, using its platform to support individuals and families through key moments in the city’s calendar. The back-to-school initiative reflects this dedication by helping make daily school journeys more convenient and accessible for families across the Emirate.
Zed’s back-to-school campaign is now live on the Zed app across Dubai for both taxi and premium limousine ride categories.
