Introducing KIDD – UAE’s Newest Kidswear Brand Blending Minimalism with Mindfulness


Introducing KIDD – UAE’s Newest Kidswear Brand Blending Minimalism with Mindfulness

The feel-good athleisure brand you’ve been waiting for!

With a mission to introduce positive living through purposeful clothing, KIDD is the newest kidswear brand to launch in the UAE.  Designed for kids between the ages of 3 to XX years, the brand incorporates affirmations that embrace the power of positive messaging, instilling confidence, and fostering self-expression from an early age.

Aesthetic sweatshirts to trendy minimal ensembles, KIDD offers a range of high-quality clothing designed to inspire and empower the next generation of fashion enthusiasts. Founded by a true fashion aficionado and a firm believer in providing children with the utmost comfort, Designer & Founder, Hanah Lewin, aims to inspire and encourage young hearts to dream big and embrace their uniqueness with pride.

In the world of KIDD, affirmations play a pivotal role in shaping not just style, but also the young minds that wear it. These affirmations are woven into the fabric of each garment to act as gentle reminders of self-love, creativity, and the boundless potential residing within every child.

The exciting debut collection features sweatshirts, hoodies, and shorts in shades of grey, beige, and blue, including the signature “11:11 Make A Wish”. Empowering phrases such as “I Am Kind, I Am Loved, I Am Brave, I Am Strong” while T-shirts are available in hues of white, cobalt blue, black, and bottle green. All the raw materials are ethically sourced and made in UAE, making it an ideal purchase for your little explorers to rock in style. Firming the founder’s belief in keeping it sustainable, the t-shirts are crafted with 100% cotton while the sweatshirts are made with 15% recycled polyester and 85% organic cotton for fleece.

The brand’s launch in the UAE marks a significant milestone, bringing forth a collection that celebrates the joy and individuality of every child with a minimalistic approach while fostering a generation that not only looks good but also feels confident and empowered from the inside out.

Hanah Lewin, Founder of KIDD comments, “We are thrilled to introduce KIDD to the dynamic market of the UAE. Our mission is to make fashion an exciting and accessible experience for both parents and children. KIDD is not just about clothing; it’s a celebration of childhood, where each piece tells a unique story.

Follow on social media for updates, behind-the-scenes glimpses, and exclusive promotions.

For more information about the brand in Dubai or to buy the collection, visit

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