Beth Clay
Her Story

Financial Wellness Coach: Beth Clay


Financial Wellness Coach: Beth Clay

Beth Clay

Beth Clay is a financial coach and and investment enthusiast based in Dubai. She set up Finance Her Well to empower women to transform their money mindset and achieve their financial goals with clarity and confidence.

At the heart of her mission lies a belief in the transformative power of financial literacy and the inherent potential of every woman to achieve financial independence. Beth recognises that financial well-being is not just about numbers and figures; it is about empowering you to make choices that work with your values and aspirations.

From navigating investment complexities to dismantling common money taboos like debt shame; Beth’s focus is on empowering individuals to demystify their finances and build their financial confidence.

The importance of Financial Wellness

There are typically known to be four pillars of wellness – physical, mental, social and financial which combine to provide a foundation for overall happiness. Financial wellness is that important pillar that elevates everything else in your life. It’s not just about having money, it’s about feeling secure, in control, and empowered to make choices that align with your values and goals.

In a world where 72% of women feel anxious about money, achieving financial wellness can mean less financial stress, freeing up mental space for the things that truly matter. In addition, when you understand your finances and have a plan in place, you’re not at the mercy of unexpected expenses or financial pressures. Feeling in control of your money empowers you to make choices that align with your priorities, whether it’s pursuing travel, starting a business, or simply enjoying everyday life without worry.

The Story behind Finance Her Well

Beth’s late father’s unwavering dedication to financial security for her family and his infectious enthusiasm for long-term investing ignited a passion in her to share that knowledge and empower others. Growing up and throughout her experience in the workplace, she recognised that most people were never taught financial literacy in schools and made it her mission to change this.

Her focus has been to create a world where financial confidence isn’t a privilege, but a tool everyone wields to build a secure future. Building on her 14 years of experience in government communications (primarily employee relations), and corporate finance, she’s been able to break down financial jargon to make it accessible and relatable to every employee regardless of their job title.

Since relocating to Dubai with her family, Beth has completed a qualification in Holistic Financial Planning and Coaching to truly support her clients through their own financial journey.

Beth’s coaching and corporate solutions

Drawing from her diverse work experience, coaching training, and personal investment journey, Beth is able to empower her clients with the tools and knowledge to achieve financial stability and peace of mind.

She now provides one-to-one and group coaching through a dedicated programme, and offers corporate solutions such as employee workshops, masterclasses and workplace mentoring on financial wellness.

For more information on how to work with Beth Clay, please visit

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