Introducing NO-VA Athleisure: An Innovative Emirati Sportswear Brand

This homegrown athleisure brand features styles from gym to desk

Dedicated to challenging conventional barriers while delivering comfort and style, NO-VA Athleisure is an Emirati-owned premium sportswear brand launched to revolutionise the world of fitness activewear. Founded in Dubai by Badr Al Gaith, NO-VA celebrates living an active lifestyle, whilst staying fashion-forward with apparel that is unique, innovative, and comfortable.

Inspired by the Nova star, NO-VA Athleisure collections feature a fusion of sleek silhouettes, scrupulous craftsmanship, and practicality. From basic essentials to matching sets and outwear pieces, the range provides the right amount of balance between functionality and style for both men and women.

As an Emirati-owned brand, NO-VA Athleisure proudly represents the spirit and diversity of the UAE. “We believe that activewear should not only be limited to fitness but should also empower individuals to push their boundaries and unlock their true potential. Our collection is made with sustainable fabrics which are lightweight and breathable,” said Badr Al Gaith, Founder, NO-VA Athleisure.

Key pieces include full activewear sets for men and for women. Whether engaging in your fitness workout or navigating through your day-to-day activities, NO-VA empowers you with the flexibility to mix, match and wear your personality in the way that suits you.

Price range begins from AED 150