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Health & Wellness

Natasha Rudatsenko – Founder and CEO of Health Nag


Natasha Rudatsenko Founder and CEO of Health Nag

Affectionately known as the ‘Queen of health Optimisation’, Natasha Rudatsenko is a Biochemist, Functional Medicine Practitioner, Naturopath and Longevity Advocate – and a true champion of the wellness revolution in the Middle East. As Founder of Health Nag, the GCC’s premium wellness community, Natasha is a well-known and revered figure in the health and wellness industry and the Estonian-born serial entrepreneur is on a mission to make the world a healthier and happier place with her passion and drive spanning the last two decades.

Having been diagnosed with a variety of supposedly “lifetime” chronic health conditions by many physicians including IBS, under-active thyroid and PCOS, Natasha endured endless appointments trying to find a solution without any success. Taking her health into her own hands, she has spent over twenty years actively studying, researching, learning and trying different methods in the fields of Natural Medicine, Anti-Aging, Naturopathy, Holistic Therapy, Herbology, Structured Detox and Intermittent Fasting. This incredible insight into human biology and biochemistry has completely transformed her own health.

A force to be reckoned with, Natasha firmly believes that conventional medicine is often outdated these days, citing wholesome food, regular detox, quality nutritional supplements, herbs and effective stress management as the best medicine. Her mission is to make the path to healing much easier by ‘health nagging’ and providing holistic solutions that have been tried and tested on herself.

Health Nag is the region’s voice that does not sugar-coat. Unapologetically honest, straightforward and annoyingly sensible, the wellness movement prides itself on being a community company first and foremost. The innovative brand also offers a range of supplements including Bioactive Collagen Gel, Liposomal Vitamin C, Ceremonial Grade Matcha Tea, Pro Enzymes, Glutathione, Whey Protein as well as Detox Packages designed to nourish the body with plant-based nutrients for an unparalleled sense of energy and mental assertiveness.

With the majority of supplements and innovative products today coming from Europe and the US, Natasha would like to change this narrative and see the UAE give birth to an innovative health product that can sit confidently amongst its global counterparts. Health Nag is proudly UAE-born and is remarkable quality, made within a country of high standards.

2024 is proving to be the biggest year yet for Natasha and Health Nag, with exponential growth across both the Middle East and globally, with launches on the horizon in the Kingdom of Saudi Arabia, Kuwait, Jordan and the United Kingdom.






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