Lebanese Influencer Paola El Sitt Shines as BRAÉ’s New Middle East Ambassador
Renowned Dubai-based Lebanese influencer and entrepreneur, Paola El Sitt, has formally been announced as the new Middle East ambassador for BRAÉ, the premium multicultural hair care brand. This strategic partnership brings together El Sitt’s passion for empowering individuals with high-quality products and BRAÉ’s commitment to innovation and excellence in hair care.
As the new Middle East ambassador for BRAÉ, Paola El Sitt will play a pivotal role in representing the brand’s values and vision in the region. Leveraging her extensive experience in the fashion, beauty, and lifestyle industry, Paola will showcase BRAÉ’s premium multicultural hair care products to a diverse audience. Her responsibilities include creating compelling content about BRAÉ, attending key events, highlighting new products, and collaborating on impactful ad campaigns. Paola’s authentic approach to beauty and wellness aligns seamlessly with BRAÉ’s commitment to providing effective and inclusive solutions, making her a valuable asset in strengthening the brand’s connection with customers who prioritize quality and innovation in hair care.
As a prominent figure in the beauty and fashion industry, Paola El Sitt embodies the essence of entrepreneurship and empowerment. Commenting on this partnership, Paola shares, “It’s a privilege to be selected for the role of brand ambassador for such a revered brand. What resonated with me the most was the effectiveness of the products from BRAÉ. My hair is an integral part of my overall identity, and treating it with the best products has always been a priority for me. I’m so glad for this opportunity to not only represent a brand that believes in my vision, but one that I personally support as well”
BRAÉ stands as a beacon of excellence in the hair care industry, offering a range of professional and home care products developed by Genius Cosmetics scientists and top hair stylists from around the globe. With formulations crafted in the United States, Italy, and Brazil, each product boasts unique formulas tailored to meet the highest professional standards.
Rooted in Miami and headquartered in São Paulo, BRAÉ has garnered acclaim worldwide, earning placement in premier salons and cosmetics stores across seven countries. In the UAE, the brand has established itself in top-tier salons, offering discerning customers access to its premium hair care solutions.
