Introducing Common Kin: A Fresh Take on Womenswear Rooted in Korean Heritage and Modern Elegance
Common Kin, a contemporary womenswear brand inspired by Korean aesthetics and emotional storytelling, is stepping into the media spotlight for the first time in the UAE. Though the brand quietly entered the local market last year, this marks its official introduction to the region’s press and fashion community.
Founded by Svetlana Kasymalieva and Akina Sultanova of Central Asian origin, Common Kin brings a refined sensibility to modern fashion — one that blends cinematic Korean elegance with a global, mindful approach. Inspired by the quiet strength of Korean drama heroines and their fluid silhouettes, the brand was born from a creative dialogue between two friends seeking more intentional, soulful design in womenswear.
The name “Common Kin” speaks to the invisible threads that connect people — not just through family, but through shared values, beauty, and cultural nuance. This sense of kinship is woven into every garment through a commitment to slow fashion, emotional craftsmanship, and sustainable production practices.
Each piece is designed in Korea and produced in collaboration with ethical manufacturers using eco-conscious fabrics like organic cotton, sustainable viscose, and premium linen. Collections are guided by a spirit of restraint, softness, and integrity — elevating the everyday with purpose and precision.
“Our goal was always to create clothing that made women feel like the heroine of their own story — soft yet strong, understated yet unforgettable,” said Akina, co-founder of Common Kin. “We were drawn to the quiet elegance and emotional depth of Korean design, and we wanted to bring that spirit to Dubai in a way that felt intentional, soulful, and lasting.”
The Paper Moon Capsule Collection, available now at www.commonkin.store, introduces minimal yet emotive silhouettes — flowing dresses, timeless separates, and effortless layers — with prices ranging from AED 350 to AED 850. Designed for gallery visits, slow mornings, and meaningful moments, each garment is made to last beyond trends and seasons.
With its emphasis on sustainability, storytelling, and cultural craftsmanship, Common Kin offers something fresh for the UAE’s fashion-forward, globally minded woman — one who dresses with intention and finds strength in softness.
For more details about Common Kin please, visit www.commonkin.store.
TAGGED :
KOREAN
FASHION
DUBAI
WOMENS WEAR
