Introducing ByErim – The Award-winning and Luxurious UK Brand Redefining Hair and Beard Care with Purpose


Introducing ByErim - The Award-winning and Luxurious UK Brand Redefining Hair and Beard Care with Purpose

ByErim, the renowned luxury hair and beard care brand proudly manufactured in the UK, is on a mission to bridge generations through the timeless tradition of hair oiling. ByErim has achieved global recognition with a product line designed to suit a wide range of hair types and concerns. ByErim prides itself on being 100% natural, vegan, cruelty-free, and sustainably designed.

ByErim is the brainchild of Erim Kaur whose journey and desire to continue her mother’s legacy of long, lustrous hair led to the creation of this innovative haircare and beard care range. She perfected the formula over 15 years to create this luxurious oil, a testament to her dedication and expertise. With a social following of over 600k+, Erim is the UK’s largest Sikh influencer, known for dominating fashion, beauty, and lifestyle. She actively uses her platform to inspire and empower young girls who have faced similar challenges growing up without a mother or sisters. Erim has also been selected as one of the finalists for the prestigious Beautyworld Middle East Awards 2023 as Beauty Influencer of the Year.

ByErim’s hero product, the Luxury Hair & Beard Oil (AED160/50Ml – AED255/100ML), has captured hearts and tresses worldwide. Crafted from a carefully curated blend of eight pure oils, this product has achieved astounding success with over 88,500+ bottles sold to customers worldwide, contributing to the company’s impressive revenue of 4 million GBP in 3 years.

Sustainability: Proudly manufactured in the UK with entirely recycled and recyclable packaging sourced from the UK’s first carbon-neutral warehouse. Even the product stickers are water-soluble.

Intergenerational Bonding: ByErim honours the family-led tradition of hair oiling, preserving timeless moments and traditions.

Inclusivity & Diversity: Designed for hair types ranging from 1A to 4C, ByErim products cater to all, including those who wear head coverings.

Authenticity: ByErim is an innovator, driven by honesty, a passion for experimentation, and a commitment to using its platform for educational purposes.

Cruelty-Free & Vegan: All ByErim products are approved under the Cruelty-Free International Leaping Bunny program, a gold standard for cruelty-free products. The Luxury Hair & Beard Oil is 100% vegan, and the hairbrush features vegan boar bristles (nylon) and lightweight bamboo wood.

Moreover, ByErim’s products target the major concerns of women and men in the GCC region such as dry scalp, hairfall, and weak hair due to the hot climate and desalinated water. The brand also addresses hair issues such as compressed roots, lack of oxygen and vitamin D, hair loss, and the buildup of cotton fibers that arise from covering the head with a hijab for long hours.

The Luxury Hair & Beard Oil is non-greasy, non-sticky, doesn’t smell, doesn’t transfer onto the hijab, and doesn’t create any discomfort. The Scalp Scrub can help eliminate dirt, dust, and debris that collect on the scalp, allowing for better product absorption and helping the scalp heal and breathe.

ByErim aims to cease the need for mixing and buying different hair oil products, mastering convenience, and quality with each bottle. ByErim is not just a brand; it’s a movement, an embodiment of empowerment, and a testament to the power of authenticity, sustainability, and innovation in the beauty industry.

ByErim products are available for purchase at Faces stores in the UAE, and online at  BYERIM.COM and at FACES

For more information about ByErim products and to keep up to date with the latest news, follow @byerim on Instagram.

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