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ETRO HOME UNVEILS NEW COLLECTION DURING MILAN DESIGN WEEK 2024

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ETRO HOME UNVEILS NEW COLLECTION DURING MILAN DESIGN WEEK 2024

ETRO is excited to unveil Retro Maximalism, the new ETRO Home Interiors Collection designed by Creative Director, Marco De Vincenzo during Milan Design Week 2024.

Etro Home Interiors will be present at Salone del Mobile. Milano 2024 with an exhibition space in the new Pavilion 15. An immersive journey combining the rediscovery of the 60s and 70s with the exploration of current stylistic codes. The clean lines of the furnishings contrast with the brand’s characteristic maximalism and eclecticism, evident in the mix and match of eras and styles, as well as in the use of colour and fabrics, central themes of the Etro style.

Divided into three living areas, a dining room, a bedroom, a workspace and a relaxation area, the stand tells stories and living concepts through an interplay of colours and fabrics. A neutral palette, ranging from delicate, dusty shades of green and pink to shades of beige enriched with wood and gold details, characterises the first living and work area, giving it a cosy and sophisticated atmosphere. The blue room, with its strong character, combines paisley patterns and midnight blue brocades with details in shades of brown. The pink ambience features the floral Gobelin fabric, selected from the Etro archive and characterised by an irresistible vintage charm and it is juxtaposed with pink brocade, green and orange fabrics and walnut wood.

Within the various exhibition spaces, the upholstered items, characterised by essential profiles, highlight fabrics from recent fashion shows, featuring textured materials and lush prints. Emblematic is the Quiltana collection, composed of a sofa, armchair and bed, all distinguished by cosy shapes and sinuous lines, embellished by quilting with a squared effect that recalls the capitonné style, reinterpreted with modernity.

New additions include furniture inspired by the past, enhanced using lacquered finishes and saturated colours that offer a modern interpretation. Tubular elements make up the structures and profiles of chairs, armchairs and tables, as in the Piping collection, where they are combined with wood essences and fabrics from the collection.

As far as lighting is concerned, lamps and chandeliers with totemic lampshades bring discreet yet rich accents of light into rooms. Symbolic in this respect is the Dice collection, which emphasises the sophisticated atmosphere of the stand with its minimalist lines and decorative lampshades.

In addition to its participation in the Salone del Mobile, Etro Home Interiors will also be present in the city centre, with a dedicated display in both the boutique in Via Monte Napoleone 5 and the Etro Home space in Via Pontaccio.

Salone del Mobile.Milano
16-21 April 2024
Hall 15 – Stand A11

Fuorisalone Milano
15-21 April 2024
Etro Boutique, via Monte Napoleone 5
Etro Home, via Pontaccio 17

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