Dubai’s Favorite Beach Club, Be Beach, Launches NIU (New Iconic Urban) Every Friday Night!


Dubai’s Favorite Beach Club, Be Beach, Launches NIU (New Iconic Urban) Every Friday Night!

The vibrant hotspot has introduced a brand-new weekly event, dedicated to all-things R&B, Hip Hop, Afrobeats, and Reggaeton!

Fridays at Be Beach just got a whole lot more exciting! Dubai’s most popular day-to-night hotspot has launched NIU (New Iconic Urban), a brand new weekly event dedicated to the best of R&B, Hip Hop, Afrobeats, and Reggaeton. Bringing the best DJs from around the world, NIU is a celebration of all things rhythm and style, as guests party the night away in the sensuous atmosphere of Be Beach.

The latest addition to the city’s nightlife scene and poised to be the new ‘go to place’ every Friday night, NIU is for everyone who wants to dance under the moonlight and feel the sand between their toes against a soundtrack of lively urban music. Be Beach welcomes guests to start their weekend right and immerse in a world of unparalleled music and entertainment. Paying homage to new iconic urban beats that will keep you dancing all night, NIU is bringing partygoers the hottest music from the world of R&B, Hip Hop, Afrobeats, and Reggaeton.

NIU is headlined by a sizzling line-up of DJs including the sensational Mr. Levier, whose staggering DJ sets and unparalleled ability to command the crowd have propelled him to the top of the Middle East’s nightlife scene. Also taking to the decks are Erika and DJ Ace, promising a unique blend of soulful vibes and captivating sounds, week after week, so you can live the weekend to the fullest.

Located at the iconic Dubai Harbour with incomparable views of Dubai’s dazzling skyline, Be Beach seamlessly transitions from a daytime haven of upscale relaxation to a vibrant nightlife destination where music commands the spotlight, so there is no delay for guests to get straight into the groove for the night.

Set to redefine the urban nightlife experience, NIU at Be Beach is all about the freshest urban sounds played out by some of the top local and regional DJs. Get ready for electrifying beats, a vibrant atmosphere and unforgettable memories every Friday night at NIU, Dubai’s hottest new weekly happening – catch you on the dancefloor!

Date: Every Friday

Time: 9pm till late

Price: Free entry for ladies and AED 200 for gents*

*price may be subject to change depending on venue capacity

For bookings and inquiries, please call +971 54 751 1119 or email

For more information and the latest updates follow @bebeachdxb on socials. 






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