Marking a defining milestone in her two-decade creative journey, Amal Al Raisi unveils her Spring/Summer 2026 collection, Echoes of Time, a tribute to Oman’s enduring beauty, craftsmanship, and cultural resilience.
Photographed among the ancient ruins of Bahla, one of Oman’s oldest fortified cities and a UNESCO World Heritage Site, the campaign reflects the designer’s lifelong dialogue between heritage and modernity, a narrative that has shaped her brand for twenty years.
“Bahla is more than a location; it is a reminder of our roots, our pride, and the strength of Omani women who continue to build, create, and inspire,” says Amal Al Raisi.
“As my brand celebrates its 20th year, I wanted to return to a place that mirrors the essence of what we’ve done since the beginning, preserving our story while evolving with time.”
A Collection Rooted in Place, Woven with Memory
Echoes of Time draws from the earthy textures of Bahla’s ancient walls, the geometric motifs of its renowned pottery, and the golden hue of its desert landscape. Each piece is conceived as a bridge between eras, where flowing silhouettes meet refined, structured tailoring, and hand-embellished detailing echoes Omani craftsmanship through a contemporary lens.
Light, movement, and texture play central roles in the collection, honoring the traditions that shaped Amal’s identity while embracing the forward-looking spirit of today’s Omani woman.
Two Decades of Wearing Oman
For Amal Al Raisi, this campaign represents far more than a seasonal release. It is a celebration of an Omani journey that began with a single, determined dream, to place Oman on the international fashion map through design, storytelling, and unwavering cultural pride.
Across twenty years, Amal’s collections have illuminated the Sultanate’s landscapes, women, artistry, and history. Season after season, her work has offered the world a new window into Oman, its quiet power, its richness, and its evolving creative voice.
As she enters her third decade, Amal continues to build bridges between Oman and the global fashion world, using fabric, form, and narrative to share the essence of her homeland with audiences worldwide.
Echoes of time collection, marks a symbolic new chapter: one that honors the past, celebrates the present, and looks ahead to a future shaped by creativity, authenticity, and purpose. Echoes of Time serves as a visual and emotional archive of the stories that shaped the brand and the nation that inspired it.
