VERSACE LAUNCHES MIDDLE EASTERN EXCLUSIVE RAMADAN COLLECTION
Versace introduces an exclusive capsule collection of Women’s and Children’s designs for Ramadan 2024. The collection centers around the iconic and immediately recognizable codes of the House, including the signature Barocco motif that was originally designed in the 1990s as a vibrant celebration of creativity, freedom of expression, and magic. With origins in ancient Greek architecture and Baroque art, it rapidly became one of the most identifiable signatures of the House of Versace alongside the Medusa and the graphic framing Greek key pattern. In this exclusive collection for Ramadan, the Barocco features across both day and evening wear including in a tone-on-tone pale pink and exclusive Champagne colorways. Fluid satins, silks, and lace are at the collection’s heart, whether as Versace’s iconic Barocco printed silk shirts, versatile double silk satin pants with lace embroidery, or evening gowns cut with a rich generosity of volume and shape. Accessories include the La Medusa mini bag encrusted with crystal in alternate colors, and metallic bags and shoes featuring the House’s Greca and Medusa ‘95 symbols in golden metal.
Children’s designs are for both genders in sizes from baby to junior, and are designed to coordinate with the Women’s collection. Alongside fluid Barocco dresses and silk pajama-like shirts and pants, the collection offers comfortable and versatile T-shirts featuring the logo of the House of Versace.
The collection is launched alongside dedicated imagery created in partnership with Halo Studio, and is available exclusively in the Middle East.
