The Female Founder Formula Launches in the UAE
Written by first-time author, exited tech founder, board advisor, mother, podcast host and mentor, Helen McGuire, the book provides a real-life roadmap to nailing entrepreneurship.
The Female Founder Formula has been launched in the UAE – a refreshingly honest and practical guide that challenges the conventional business playbook. Dubai-based entrepreneur and mum of three, Helen McGuire, has written the book, which offers an insightful, actionable and often tongue-in-cheek approach to building business success whilst bearing real-life in mind. Written from a feminine perspective, but aimed at all genders, it gifts readers with the roadmap to achieve purposeful success on their own terms, wherever they are on their own journey.
Helen began her career as a BBC Radio 1 Producer and has since built a dynamic portfolio as a tech innovator, diversity, equity, and inclusion (DEI) gamechanger, board advisor, podcast host, author, and mother of three. Over the years, she has launched two award-winning purpose-driven businesses—each pioneering in their field—while balancing family life and her own personal goals from multiple locations across the world.
Last year, she oversaw the successful acquisition of her DEI platform, Diversely, by The Access Group, making her part of the rare 0.5% of female founders who have achieved such a milestone. In The Female Founder Formula, she reveals the critical role that purpose played in all her business decisions and how it fuels innovation, growth, and resilience.
Now, with wit and warmth, Helen delivers a comprehensive and original toolkit including actionable frameworks that she has refined through years of real-world experience. Structured around seven foundational purpose principles, The Female Founder Formula will both support and empower readers, and future leaders, to build purposeful, resilient businesses of their own.
“Ever wondered why nine out of ten best-selling business books are written by men? In a world where more women than ever are building their own businesses, where’s the real-life, relatable roadmap? The Female Founder Formula is my answer— a down-to-earth but game-changing guide for those balancing big ambitions with life’s many other responsibilities. Because building a successful business doesn’t have to mean sacrificing everything else that matters.” – Helen McGuire, Author of The Female Founder Formula.
Covered in the book is: Finding Your purpose: Discovering how to align passion with purpose and profit for a business that makes a real-world impact . Building confidence: Tools and strategies to develop a resilient mindset and confront challenges. Practical frameworks to guide you through getting going, growing and finding success. The importance of the seven purpose principles: Commitment, Collaboration Knowledge, Authenticity, Persistence, Empathy and Vision and Creating impact: Learning how a purpose-driven approach can set you apart and attract talent, customers, and investors.
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