In celebration of its 65th anniversary, Pasquale Bruni reaffirms its distinctive aesthetic and cultural vision through a choice that seamlessly weaves together elegance, identity, and modernity: Myriem Boukadida as the face of its new campaign.
In Myriem, the Maison recognizes a profoundly authentic expression of its values. Her singular beauty—shaped by a harmonious blend of Italian, Arab, French, and American influences—perfectly mirrors the brand’s refined, international spirit. Through this collaboration, Pasquale Bruni articulates a contemporary vision of beauty: inclusive, multicultural, and deeply rooted in identity.
In Myriem, the Maison recognizes a deeply authentic embodiment of its values. Her singular beauty—shaped by a harmonious interplay of Italian, Arab, French, and American influences—echoes the brand’s refined and inherently international spirit.
Through this collaboration, Pasquale Bruni expresses a contemporary vision of beauty: one that is inclusive, multicultural, and profoundly rooted in identity.
This vision unfolds within the wider narrative of the campaign, guided by a fundamental principle: Nature as the original muse. A place of belonging, where balance is rediscovered and renewal begins. For 2026, the Maison imagines a harmonious universe in which jewelry transcends adornment, becoming an intimate gesture—like an embrace—a talisman of energy that reconnects body, soul, and feminine essence.
Within this evocative landscape, Myriem Boukadida embodies the very soul of the campaign, giving voice to a refined, conscious, and universal sensibility.
In this first visual, she wears the iconic Giardini Segreti collection, crafted in 18 kt white gold and white diamonds.
