MALONE SOULIERS PRESENTS ITS AUTUMN ‘25 CAMPAIGN: NOIR
A vivid Hitchcockian palette of deep reds, inky blues, and shadowy black sets the tone for a surreal object study of accessories. Hands adorned with vintage jewellery and legs framed in opulent lace hosiery add a sense of drama and movement. Flowers, a recurring symbol of femininity in Malone Souliers’ visual storytelling, return in wilder, more organic forms. Their untamed shapes capture a fiercer femininity—one that feels bolder and more sensual.
The collection unfolds through sculptural silhouettes and decadent textures. This season introduces the raffia Isobel mule, characterised by oversized straps and hand-covered buckles. Brogue detailing, borrowed from traditional menswear, defines new slingbacks Laurie and Aubrey, alongside returning favourites Noah, Perla, and Barry—balancing feminine silhouettes with tailored influences. Meanwhile, the Francine mule and Denise pointed-toe boot nod to vintage corsetry, with criss-cross straps framing the foot, and Old Hollywood glamour inspires the new platform, Sylvie, in mirrored silver.
Unexpected materials bring renewed energy to some of the brand’s most iconic styles. The metallic-raffia Mona mule and dome-studded Maureen return with a renewed charm, while the Valeria slingback and Aurora mule are reimagined in high-shine leopard patent. New additions include the Roxanne mule—defined by a flared block heel and rendered in rich embossed croc and cherry-red patent—and the Corina pump, wrapped in lustrous satin. Lace-up finishes conjure the femme fatale spirit: the Alia stiletto slingback and Miller combat boot strike a balance between strength and seduction.
Handbags take centre stage this season with the debut of the May bag family, introduced alongside refreshed icons including the Vittoria and Audrey. Designed with geometric precision and vintage influence, the May Clutch and May Small are crafted in croc-embossed leather, brushed calf, and glossy leopard patent. Each features a silver-tone, lipstick-inspired twist-lock closure—blending elegance and function.
“Noir characters, such as those played by Norma Desmond and Madeleine Elster, are the on-screen femme fatales that have inspired this collection. This campaign embodies the timeless style and dramatic storytelling that we have always loved from these iconic films” – Coco Fong and Valerio Bava, Co-Creative Directors
Malone Souliers’ Autumn ’25 Collection will launch in May 2025 on malonesouliers.com and in Harrods Shoe Heaven.
TAGGED :
AUTUMN
FASHION
DUBAI
MALONE SOULIERS
