Etika Jewels Introduces a Captivating New Collection Alongside a Fresh Identity
The homegrown fine jewellery brand launches all-new visual theme and international shipping to five countries.
Embracing new beginnings in 2024, homegrown fine jewellery brand Etika Jewels has unveiled a fresh identity and a stunning new jewellery collection which aligns with the brands new vision. The brand has also expanded and launched international shipping to five countries – Belgium, Canada, the USA, the UK, and Switzerland. With a refreshed colour palette inspired by nature’s hues and earthy tones, coupled with an exquisite new jewellery collection, the brand is set for a successful year ahead. Explore the latest collection now available for purchase at www.etikajewels.com.
As a brand constantly drawing inspiration from nature, the new visual identity is comprised of clean lines, juxtaposed with curves – showcasing the empowered perspective of a woman-led luxury brand. The new design invokes closeness and familiarity and re-affirms the brand’s commitment to deliver exceptional pieces of jewellery that stands the test of time and is suitable for any occasion. The new look also embodies the brand’s primary commitment to protecting the planet by ethically sourcing lab-grown diamonds and ensuring sustainability across their supply chain.
The new collection also embodies this essence. The collection features timeless and sophisticated pieces such as the Radiant Pendant Necklace, the Bezel Pear & Round diamond necklace, and a selection of earrings like the Oval Stud Earrings, or the Toi Et Moi Diamond Earrings. Other show stopping pieces include rings such as – Ayra: Certified 5CT Toi & Moi Heart and Pear Diamond Ring, or Reem: Three Row Band Marquise Diamond Ring. Each piece from the new collection, made with ethically sourced lab-grown diamonds, is emblematic of the brand’s fresh direction.
“We’re thrilled to embark on this journey and rejuvenate the Etika Jewels brand,” shares Basma Chaieri, founder of Etika Jewels. “This enhanced aesthetic stays faithful to our nature-inspired roots while embracing clean lines and soft shapes, infusing a sophisticated allure. We remain committed to the timeless elegance that defines Etika Jewels. With the demand for lab-grown diamonds growing globally, and due to consumer demands, we launched our international shipping option earlier this year.” She adds.
Etika Jewels is available to shop via their website: https://etikajewels.com/
