H&M Beauty and Bubs: A playful new beauty drop inspired by swedish candy culture
H&M Beauty introduces a limited‑edition collection with beloved Swedish candy brand BUBS—bringing their iconic sweet, sour, soft and chewy world into beauty for the very first time. Launching this spring, the collection draws on iconic BUBS candy-inspired scents, reinterpreted through playful forms and tactile, nourishing formulas, all presented in bold dual-toned packaging with a distinctive, collectible edge. A sensorial celebration...













