SHOMA PERSAD
Founder & Creative Director, SHOMA THE LABEL
Born and raised in Trinidad and Tobago and educated in Canada, Shoma Persad has built SHOMA THE LABEL on a deep appreciation for cultural storytelling, refined design, and the expressive power of print. Rooted in the richness of the Caribbean, her vision is to share its stories and creative perspective with the world through contemporary luxury womenswear.
Shoma holds a Bachelor of Commerce, majoring in Management and Marketing, from Toronto Metropolitan University in Canada. After completing her studies, she returned to Trinidad and Tobago, where she founded SHOMA THE LABEL in 2020, turning her passion for creative expression into a fashion house with a distinctly Caribbean point of view. Inspired by photography, art, architecture, and the textures and details of the world around her, she brings together a love of visual storytelling and considered design.
Print is central to her practice. Each collection draws on stories, cultural nuances, and lived experiences, which are translated into distinctive designs in collaboration with artists. Her hand-painted prints are developed closely with artisans, bringing an artistic and personal dimension to every garment.
Craftsmanship lies at the heart of SHOMA THE LABEL. Every piece is thoughtfully designed and handcrafted with care, reflecting a commitment to the human touch behind each creation. For Shoma, clothing is more than what we wear; it is a way to share culture, preserve stories, and create a meaningful connection between the wearer and the garment.
Through refined silhouettes and expressive print, Shoma continues to build a fashion house rooted in authenticity and cultural storytelling, driven by a desire to share the richness of Caribbean creativity with the world.
THE SHOMA STORY
Born and raised in Trinidad and Tobago and educated in Canada, Shoma Persad grew up surrounded by the colour, culture, and vibrant spirit of the Caribbean. It was this environment, combined with her education and background in business and marketing, that would lay the foundation for SHOMA THE LABEL.
Founded in 2020, SHOMA THE LABEL began with a vision to create sophisticated womenswear that captured the effortless beauty of resort dressing while offering a distinctly Caribbean perspective. From the beginning, Shoma saw fashion as more than clothing: it was a language through which culture, identity, memory, and place could be expressed.
The brand’s design philosophy is rooted in femininity, refined silhouettes, distinctive prints, and considered craftsmanship. Drawing inspiration from the Caribbean and the diverse cultural influences that have defined it, SHOMA creates pieces that feel modern and elevated while retaining a strong sense of origin.
At the heart of the brand is a belief in intentional creation. Collections are handmade to order in the brand’s Trinidad and Tobago atelier, allowing each garment to be thoughtfully developed and produced with an emphasis on detail, individuality, and quality. This connection to the making process remains integral to the SHOMA identity.
As the brand evolved, so did its exploration of heritage and storytelling. Shoma began looking beyond the visual beauty of the Caribbean to the histories, people, and journeys that formed it. This evolution comes to life in the Spring/Summer 2026 collection, A Thread Across the Water.
Inspired by Shoma’s ancestral connection to India and the migration of Indian indentured labourers to Trinidad, the collection explores the threads connecting two places separated by oceans but linked through history. With its campaign shot in Agra, India, the collection is a personal and creative journey into ancestry, memory, migration, and belonging—bringing together the land of Shoma’s ancestors and the Caribbean home that raised her.
Today, SHOMA THE LABEL has grown from its Trinidadian roots into an international luxury womenswear brand, reaching women around the world. Yet its foundation remains unchanged: a commitment to considered design, cultural storytelling, craftsmanship, and the power of fashion to connect us to where we come from.
SHOMA THE LABEL is a celebration of femininity, heritage, and the places that shape us—created in the Caribbean, inspired by the world, and designed to carry stories forward.
Collection Story
A Thread Across The Water –Spring Summer 2026
A Tribute to Origin
This collection was born from a journey that began long before I did.
In the late 1800s, my great-grandfather left Agra, India, crossing oceans as an Indian indentured labourer in search of a future he could not yet see but only imagine. He left behind his homeland, his language, his ancestors, and everything familiar, guided only by courage, faith, and the promise of something better.
What he carried with him was not just survival but hope.
This collection is a tribute to that bravery. It honors the men and women who stood at the edge of the unknown, hearts full of fear and possibility, choosing to believe in a life beyond hardship. Their journeys shaped generations. Their sacrifices built the foundation on which we now stand.
To honor this legacy, the campaign was photographed in Agra, the very soil my great-grandfather once called home. In doing so, the collection completes a circle, past to present, homeland to diaspora, memory to modernity.
Every silhouette, every drape, every movement in this collection reflects that duality:
softness and strength, beauty and resilience, heritage and rebirth.
The flowing lines echo the ocean crossings.
The sheer layers speak to vulnerability.
The strength of the tailoring reflects the unbreakable spirit of those who came before us.
This is not simply .
It is a love letter to ancestry.
A celebration of migration.
A reclamation of identity.
