In a striking collision of luxury design and craftsmanship, Maison7 has partnered with INFINITI of AWR Automotive to introduce a first-of-its-kind phygital lifestyle destination within the world’s largest INFINITI Centre on Sheikh Zayed Road.
Bringing together the premium Japanese automaker’s experience-led space and Maison7’s curated world of collectible design, the collaboration introduces a fresh way to experience luxury retail, where visitors can discover a handpicked edit of Maison7’s most coveted pieces.
Built around the ease of “see it in person, shop it online,” every piece within the Maison7 curation can be instantly acquired via QR code, allowing guests to move seamlessly from discovery to digital checkout in seconds. From hand-blown Bohemian crystal and sculptural ceramics to artisanal candles and Assouline collector’s books, the experience brings the artistry and richness of Maison7’s world into sharp focus.
INFINITI’s showroom was envisioned as far more than a place to discover a vehicle, informed by traditional Japanese craftsmanship to create a light-filled, artisanal interior. It is precisely this context that makes the centre a natural stage for collaborations founded on collectible design.
Featured in the showroom are standout decorative objects and lifestyle accents from globally renowned houses including ONNO, Skogsberg & Smart, The Socialite Family, Urban Nature Culture, Côté Bougie Marrakech, Jonathan Adler and Assouline. Highlights include statement hurricane lamps, sculptural ceramic vases, richly fragranced candles, and collectible coffee table books inspired by global culture, design and travel.
Hero selections include:
- Skogsberg & Smart Hurricane Lamps
- ONNO artisanal candles
- Assouline titles including Tokyo Chic, Kyoto Serenity and Abu Dhabi Bright
- The Socialite Family ceramics and textiles, designed to bring understated Parisian sophistication into the home.
The activation is a natural extension of Maison7’s belief that beautiful living is best understood through emotion and experience. By inviting customers to engage with texture, fragrance, scale and craftsmanship in person – the collaboration adds a new sensory dimension to the online shopping journey, offering a compelling new way to explore how the same principles that define exceptional automotive interiors can shape the feeling of a beautifully curated home.
For INFINITI of AWR Automotive, the partnership reflects the brand’s unique approach to luxury automotive retail, as a lifestyle experience that goes beyond mobility. The flagship space has been built to host meaningful cultural moments that position INFINITI as a patron of modern craftsmanship.
