The region’s leading clean and luxury makeup brand joins a curated selection of prestige beauty brands in ULTA’s first Kuwait store
Nadine Njeim Beauty, the clean, vegan, and luxury makeup brand founded by Lebanese actress and beauty icon Nadine Nassib Njeim, is taking a significant step in its regional expansion by partnering with ULTA – Al Shaya, debuting in the retailer’s first store in Kuwait on 7 November 2025.
This strategic collaboration positions Nadine Njeim Beauty alongside a selection of high-end luxury brands in ULTA’s curated environment, offering a premium, in-store experience to GCC consumers and marking an important milestone in the brand’s growth trajectory.
Following the Kuwait launch, ULTA will expand further with a Mall of the Emirates store in December, with additional locations planned across the region throughout the next year.
A Strategic Move for Regional Growth
“Nadine Njeim Beauty has always prioritized bringing premium, clean, and high-performance products to women in the GCC,” said Nadine Nassib Njeim, Founder and Chief Creative Officer. “Partnering with ULTA is a key milestone in our retail strategy, enabling us to reach new audiences, strengthen our presence in the region, and deliver an exceptional in-store experience that reflects our brand’s values.”
The partnership aligns with Nadine Njeim Beauty’s ongoing vision to make luxury, ethical beauty accessible to modern, confident women while reinforcing its position as a leading regional clean beauty brand.
Signature Products Now in ULTA Stores
Shoppers will find Nadine Njeim Beauty’s bestselling products in ULTA stores, including the Unbreakable Mascara, Bloom Renaissance Eye Shadow Palette and Velvet Couture Lipstick Collection — all clean, vegan, and cruelty-free.
Customers can also continue exploring the full Nadine Njeim Beauty collection online at www.nadinenjeim.com.
Explore the Collection:
• Website: www.nadinenjeim.com
• Instagram: @nadine.njeim.beauty | @nadine.nassib.njeim
