Taking over The Arena Riyadh on October 30 and 31, guests can expect two jam-packed days of empowering talks, inspiring panel discussions, and exclusive onsite giveaways worth SAR 25,000
Hosted by Saudi entrepreneur and lifestyle personality Mariam Mossalli and Saudi entrepreneur and content creator Fatenah Henaidy, the event will see a portion of the hosting fee being donated to support paediatric oncology patients
With the event almost completely sold out, discover what to expect below and secure your tickets now here
The Baby Expo Riyadh is set to make its Saudi debut on October 30 and 31 at The Arena Riyadh, welcoming more than 150 leading international and local brands, witnessing over 10,000 visitors, and hosting an exclusive onsite SAR 25,000 giveaway, marking a major milestone for the Kingdom’s growing family and parenting sector. With tickets almost sold out, this is sure to be a pioneering event in Saudi Arabia’s annual calendar.
This first-ever Saudi edition of the Middle East’s largest maternity, baby, and toddler event promises two full days of discovery, expert advice, family fun, and unbeatable shopping. The event will also feature exclusive product launches and access to The Baby Outlet, where families can shop top brands at up to 90% off.
As part of the event, there will be an unmissable SAR 25,000 giveaway, which will feature premium baby essentials and parenting must-haves, including products from brands like Aveeno ® Baby, Johnson’s ® Baby, Toddies, Babyshop, First Cry, Mothercare, Joolz, Frida Mom, Frida Baby, Nuvita, BabyUp, Baby Brezza, Moon, Munchkin and Levoit. Visitors can enter the giveaway onsite throughout the two-day event, with the winner being announced on Friday, October 31 on Baby Expo’s Main Stage.
Organised in collaboration with theQapp, The Baby Expo Riyadh will be co-hosted by Saudi entrepreneur and content creator Fatenah Henaidy and renowned Saudi entrepreneur and lifestyle personality, Mariam Mossalli. In line with The Baby Expo and Marriam’s commitment to empowering families and giving back to the community, a portion of the host fee will be donated to support paediatric oncology patients.
Main Stage Highlights
The Main Stage, powered by Aveeno® Baby and Johnson’s® Baby, and hosted by Fatenah Henaidy, will feature a captivating mix of live talks, engaging panels, family entertainment, and interactive brand activations. Across the two days, visitors can look forward to high-profile influencers sharing their parenting journeys, sessions exploring everything from the science of baby skincare, positive parenting techniques and preparing for birth to navigating the challenges of motherhood and building strong family connections.
Day One highlights include sessions such as “The Secret to a Happy Family with Mommies Club: Understanding the 5 Love Languages” and “Preparing For Parenthood: What I Wish I Knew Before Becoming A Mummy” and “Mompreneurship: From Playroom to Boardroom, Balancing Mom-Work Life.” Families can also enjoy live performances from Drum Art School, a Magic & Bubble Show, and exclusive activations and giveaways from Johnson’s Baby and Aveeno Baby.
On Day Two, the stage will once again come alive with sessions like “Shaping Little Lives: How Positive Parenting Builds Confidence & Resilience”, “Thriving, Not Just Surviving: Navigating Mum’s Health & Wellness During the 4th Trimester,” and “Essential Tips for Protecting Your Baby’s Skin.” The evening will wrap up with a Johnson’s Baby and Aveeno Baby activation before some family entertainment that promises to delight both parents and children alike.
Amr Mahrous, Managing Director, Kenvue KSA, said of the event, “At Kenvue, we’re proud to support parents in making confident choices for their families. Our baby brands, including Johnson’s and Aveeno Baby®, offer science-backed care-forward solutions that benefit your baby from day one. Being part of KSA’s first Baby Expo as main stage sponsors reflects our commitment to empowering families through the extraordinary power of everyday care.”
Expert Education Stage
For those seeking deeper insights, the Expert Education Stage hosted by renowned entrepreneur Shahrazad Faisal, offers a comprehensive schedule of talks from leading baby and parenting experts. The sessions will provide evidence-based guidance on pregnancy, postnatal care, sleep routines, feeding, and emotional wellbeing, making it the ultimate destination for actionable advice.
Taking over the Expert Education Stage on Thursday October 30 will be NextGen Talks, a premier industry conference connecting global and regional leaders to explore opportunities shaping the future of the baby, child and toy industry in the Kingdom and across the wider-MENA region. Key sessions include “Through The Local Buyer’s Lens: Culture, Procurement & Distribution” and “From Culture to Commerce: Unlocking The Growth Potential in Saudi Arabia’s Baby, Child & Toy Industry.”
Ashleigh Lloyd, The Baby Expo Riyadh Co-Founder, said: “Baby Expo Riyadh is designed to inspire, educate, and celebrate families, offering parents access to expert advice, innovative products, and unforgettable experiences. This event marks a milestone for the Kingdom’s parenting community, and we can’t wait to welcome thousands of families to two days of discovery, learning, and fun.”
Throughout its run, visitors can explore an impressive showcase of over 150 international and local brands, including Aveeno® Baby and Johnson’s® Baby (Main Stage Sponsors), Mumzworld and Toddies (Platinum Sponsors), Babyshop (Baby and Parenting Partner), FirstCry (Gold Sponsor), and Mothercare (Silver Sponsor), as well as additional partners theQapp and Mommies Club. The event will also feature exclusive giveaways, product launches, and access to The Baby Outlet, where families can shop top brands at up to 90% off.
Dr Ossama Basiouny, Private Label Marketing Manager, Al-Dawaa Pharmacies, said, “Toddies, the caring baby brand by Al-Dawaa Pharmacies, joins The Baby Expo Riyadh 2025 (Oct 30–31) to connect with parents and little ones, sharing moments of comfort, joy, and trust while presenting its premium-quality diapers, wipes, and baby essentials.”
With limited spaces left, this is your last chance to join the Kingdom’s ultimate parenting showcase. Secure your tickets today to enjoy back-to-back sessions, exclusive discounts, and family fun all under one roof.
When: Thursday, October 30th, from 2 PM to 11 PM, and Friday, October 31st, from 4 PM to 12 AM
Where: The Arena Riyadh
Offer: Enjoy access to over 150 leading brands, two days of expert education, and fun for the entire family
Price:
Standard Rate 1-Day Ticket = SAR 45
Standard Rate 2-Day Ticket = SAR 75
Early Bird Goody Bag 1-Day Ticket = SAR 220
Early Bird Goody Bag 2-Day Ticket = SAR 250
*For tickets, visit https://riyadh.platinumlist.net/event-tickets/101623/the-baby-expo-riyadh
