Etoile La Boutique launches an exclusive collection with L’IDÉE WOMAN, the Australian concept brand redefining modern femininity through art, pleats, and colour. To mark this launch, an intimate dinner was hosted on Wednesday, October 22nd, at Maison Revka, bringing together press, tastemakers, and close friends of both brands.
Founded in 2019, L’IDÉE is a tribute to the beauty of motion and light. The brand’s distinct identity lies in its mastery of pleating, with fabrics meticulously crafted into sculptural folds that move fluidly with the body.
At the heart of L’IDÉE are co-founders Iuliia Ievdokymenko, a Ukrainian creative living in Bali, and Breeana Smith, an Australian entrepreneur based in Positano, Italy, whose shared vision bridges art, sustainability, and craftsmanship. Together, they have built a label that transcends fashion, transforming it into a living expression of art.
Through its partnership with Etoile La Boutique, L’IDÉE extends its global narrative into the Middle East. Etoile La Boutique serves as a key retail partner, collaborating closely to curate collections that resonate with the region’s style and clientele. The exclusive collection reflects their shared commitment to celebrating women through refined design, individuality, and artistic expression.
Iuliia Levdokymenko and Breeana Smith, Co-founders of L’IDÉE say:
“Dubai has always been a source of inspiration for our work. Pleating, to us, is an art form, one that beautifully mirrors a region so rich in culture, celebration, and opulence. When we envision Dubai as the backdrop and the Middle Eastern woman as our muse, the result is always expressive, powerful, and deeply connected to the spirit of the region. These pieces remain some of our most cherished to create and capture, a true, impactful expression of pleats.”
