- Inspired by Stillness, Strength & the Glow Between Moments
SOM Active (State of Mind Active), the female-founded, fashion-forward wellness brand born in Kuwait, presents its Golden Hour collection: a refined edit of activewear inspired by the softness of stillness, the power of presence, and the glow between moments.
“Golden Hour captures the frequency between movement and stillness, that soft, powerful moment where confidence, elegance and purpose align. It’s designed for the woman who carries her own light, the one who glows from within,” says Dana Al Khobaizi, Founder & Creative Director of SOM Active.
Created for yoga, breathwork, studio sessions, travel and mindful living, Golden Hour bridges wellness and lifestyle, fluid enough for movement, elevated enough for everyday life.
Every SOM collection is intentionally designed to align with previous drops, meaning pieces can be layered for modest styling, mixed across collections, transition from movement to social settings, and styled as athleisure or travel wear. Fashion-forward but wearable, the silhouettes serve a modern wardrobe: refined cuts, thoughtful details and neutral hues that flatter all body types.
SOM Active continues to build a mindset-first movement in the Middle East, placing wellness and self-awareness at the core of fashion. Each garment is designed to support presence, movement and confidence, while encouraging women to feel strong, feminine and connected to themselves.
