UAE shoppers can experience SHEIN® in person, enjoy summer giveaways and unlock exclusive discounts of up to 20% from 26 June to 5 July
This summer, SHEIN is bringing its online world to life with the launch of the SHEIN Citrus Summer Pop-Up, a vibrant, limited-time retail experience taking place at City Centre Mirdif, Ground Floor, near Entrance C, from 26 June to 5 July 2026.
This is set to become one of the must-visit retail and lifestyle experiences of Summer 2026. Running for just 10 days, the pop-up will transform online shopping into an immersive real-world experience, giving UAE customers the opportunity to explore, discover and shop their favourite SHEIN products in person. The experience has been carefully designed for fashion-conscious shoppers, trend enthusiasts, families and loyal SHEIN customers, combining fashion, lifestyle, entertainment and summer-inspired experiences under one roof.
Visitors will be able to browse a wide selection of SHEIN products across women’s, men’s and kids’ fashion as well as accessories and home and living collections. The pop-up offers customers the chance to experience SHEIN beyond the screen by browsing, selecting and shopping products in person, while also viewing items up close, feeling fabrics firsthand and trying on selected pieces before making a purchase. The activation reflects SHEIN’s ongoing efforts to create more engaging ways for customers to interact with the brand and discover its latest collections in a physical retail setting.
The activation will also highlight some of the season’s most sought-after style trends, which customers can explore on the SHEIN app using keywords such as Trends, Vacay Vibes, SunsetSiren, MeadowGirl, EuroGirlSummer, CoastalChic, WhimsicalGarden, TropicGirlyPop, Campcore and ModestElegance, offering inspiration for every summer mood, occasion, and personal style.
Adding to the excitement, shoppers can enjoy a range of interactive activities, summer-themed giveaways and exclusive experiences throughout the 10-day event. Visitors will also receive an exclusive discount of up to 20% on all purchases made at the pop-up, available only during the activation period.
The pop-up will officially open to the public on Friday, 26 June, from 2:00 PM onwards and will continue until 5 July. Operating hours will be from 10:00 AM to 10:00 PM, Monday to Thursday, and from 10:00 AM to 12:00 midnight on Fridays, Saturdays and Sundays.
Shoppers are encouraged to visit early to take advantage of the exclusive discounts and experience Citrus Summer before the pop-up closes on 5 July.
