RESULT-DRIVEN SKINCARE TO THE STARS, INSTYTUTUM PARTNERS WITH DUBAI GLOBE SOCCER AWARDS TO ANNOUNCE GLITTERING ARRIVAL IN MIDDLE EAST
* Results-driven skincare brand strikes strategic collaboration with celebrity-studded football ceremony as Swiss brand prepares to revolutionize regional beauty sector
* Through comprehensive education, ambitious growth targets, and heightened brand awareness through high-profile partnerships INSTYTUTUM plans mainstream skincare disruption by 2030
Skincare brand to the Hollywood stars, INSTYTUTUM has struck a strategic collaboration with the 14th Dubai Globe Soccer Awards, which will be held later this month. The pioneering partnership opens the door for Swiss-based INSTYTUTUM, renowned for its results-driven approach, to enter the Middle East market through elite international football, demonstrating its dedication to aligning with top professionals and acknowledging achievers who embody a “results-driven” lifestyle.
The 14th edition of the Dubai Globe Soccer Awards, supported by Dubai Sports Council and presented by Nakheel, will be hosted at the luxurious Atlantis, The Palm, an iconic hospitality destination on Palm Jumeirah, on Friday, January 19. While this year’s list of attendees remains a closely guarded secret, previous editions have welcomed the likes of Cristiano Ronaldo, Lionel Messi, Zlatan Ibrahimovic, and Kylian Mbappe.
With a mission to disrupt the conventional norms of the Middle East skincare industry, INSTYTUTUM plans to leverage its Dubai Globe Soccer Awards 2023 participation to engage with top opinion leaders. The brand aims to empower and educate individuals on its results-driven approach to science-based skincare, introducing its innovative products to the forefront of the Middle Eastern market.
Dr Natalia Derkach MD, PhD, Founder, and CEO of INSTYTUTUM, said: “The INSTYTUTUM team’s mission is to reject the industry’s status quo, where products often struggle for balance between aggressiveness and effectiveness. People may wonder what skincare and football have in common, but therein lies the true beauty – skincare is not a gender issue or sector-issue. It’s a people issue; it affects everyone. True beauty comes from overall wellbeing, intertwining the health of the body with the radiance of the skin. And elite footballers are certainly not exempt.”
In partnering the Dubai Globe Soccer Awards, INSTYTUTUM recognizes the intrinsic synergy between skincare and sports. Emphasizing the importance of a results-driven mindset, the brand offers unique benefits to athletes and individuals with an active lifestyle, added Dr Derkach, who was recently featured in Forbes USA for her contribution to the beauty industry.
By leveraging the Dubai Globe Soccer Awards, INSTYTUTUM will embark on a transformative goal to educate the Middle East on how to achieve their best skin. With a science-based approach and a commitment to delivering outstanding results, INSTYTUTUM aspires to become a globally recognized mainstream skincare disruptor by 2030. The brand’s vision includes educating an additional 50,000 customers in 2024 and building on its existing clientele of more than 100,000, which includes professional dermatologists based across the region.
INSTYTUTUM’s product range, comprising 18 meticulously crafted skincare products, prioritizes quality over quantity. From cleansers to creams and serums, each product addresses specific skincare needs, offering multifunctional solutions for various concerns. The extensive refinement process, with some formulations undergoing 32 iterations, underscores INSTYTUTUM’s unwavering commitment to product perfectionism.
As a leading brand in the skincare industry, INSTYTUTUM has garnered worldwide recognition for its award-winning product line featuring next-generation actives with clinically proven efficacy. The brand has become a favorite among Hollywood stars, European socialites, global fashion influencers, and is highly recommended by top celebrity doctors worldwide.
To learn more about INSTYTUTUM and its wide range of products, visit Instytutum.ae and follow on Instagram at @Instytutum and @Instytutum.arabia.
