From back-to-back plans to constant indoor-outdoor shifts, e.l.f. Cosmetics brings the beauty essentials designed to keep up when your day won’t stop
Plans switch up, so does the weather but your glam shouldn’t. From lobby chills to desert heat to gym, brunch and the plot twist that follows, a “quick pop-out” becomes a full-on itinerary with zero time for touch-ups.
This August, e.l.f. has the makeup and skincare essentials made to keep up with every plot twist, from hydrating and smoothing skin to gripping makeup in place from the first plan to the last.
e.l.f. Power Grip Primer
When your day won’t stop moving, get a grip with Power Grip Primer. The sticky gel-based formula grips makeup for long-lasting wear while hydrating and smoothing the look of skin for a dewy finish. Powered by Hyaluronic Acid, the translucent formula applies clear and works across all skin tones.
For plans that take you from one place to the next, Power Grip Primer Mini brings the same fan-favourite formula in a travel-friendly size, while Power Grip Primer Jumbo delivers 3X the Power Grip Primer in an XXL size for maximum grip at an epic price.
Available at Sephora Middle East.
Price:
- Power Grip Primer – AED 55
- Power Grip Primer Mini – AED 35
- Power Grip Primer Jumbo – AED 120
e.l.f. Power Grip Primer Niacinamide +4%
Take your grip one step further with Power Grip Primer Niacinamide +4%. The iconic sticky gel texture helps grip makeup for long-lasting wear, now infused with 4% Niacinamide to help even out the look of skin tone and brighten the appearance of dullness.
The translucent formula preps and smooths the complexion while leaving skin with a dewy, glowing finish, helping your makeup stay locked in while your day keeps moving.
Available at Sephora Middle East.
Price: AED 55
e.l.f. Sheer For It Blush Tint
When your day keeps moving, Sheer For It Blush Tint makes for an easy and lasting colour addition. This versatile lip and cheek tint delivers a sheer wash of buildable colour with a naturally flushed finish, while its lightweight, watery texture blends seamlessly into skin and lips. Infused with Hyaluronic Acid to help hydrate, its transfer-resistant formula leaves behind a lasting stain that keeps your look fresh from one plan to the next.
Available in five shades, Cherry Cola, Plum Up, Orange Crush, Left on Red and Pink Positive exclusively at Sephora Middle East.
Price: AED 30
Shades:
- Cherry Cola
- Plum Up
- Orange Crush
- Left on Red
- Pink Positive
e.l.f. Holy Hydration! Thirst Burst Pore-fecting Toner
For skin that’s dealing with its own plot twists, Thirst Burst Pore-fecting Toner delivers a double dose of hydration and exfoliation. Formulated with 2% BHA to help exfoliate, smooth skin texture and refine the look of pores, plus a 1% Hydrating Hibiscus Complex to help plump and hydrate, it leaves skin looking smooth, fresh and dewy.
Non-comedogenic and designed to hydrate without stripping, it’s an easy addition to your routine when your skin needs a reset.
Available at Sephora Middle East.
Price: AED 65
e.l.f. Holy Hydration! Face Cream Fragrance Free
After a day that refuses to slow down, give your skin some downtime with Holy Hydration Face Cream Fragrance Free. Enriched with Jojoba Oil, Shea Butter and Cucumber Extract, this revitalizing night cream helps replenish lost moisture while soothing and softening the look of skin overnight.
The decadent formula helps you wake up to a dewy, radiant and refreshed complexion, because even when your schedule has no off switch, your skincare routine should.
Available at Sephora Middle East.
Price: AED 65
e.l.f. Cosmetics is available across the region exclusively at Sephora Middle East, bringing its high-quality, accessible beauty essentials to every eye, lip, and face.
