A Celebration of Craft, Glamour, and Modern Femininity
Jimmy Choo introduces its Autumn 2026 Women’s Campaign, a cinematic exploration of the artistry, craftsmanship and confidence that define the House’s latest collection. Set against the magnificent backdrop of Palazzo Gallarati Scotti in Milan, the same venue that hosted the Autumn 2026 runway presentation during Milan Fashion Week, the campaign celebrates the transformative joy of dressing up through a series of captivating films and still imagery.
Starring model Africa Garcia, the campaign imagines a fantasy version of Creative Director Sandra Choi’s design studio, where moments of discovery unfold as she explores the collection’s signature silhouettes. The striking juxtaposition of the palazzo’s Baroque architecture and modern interiors reflects Jimmy Choo’s 30-year legacy, highlighting the dialogue between the House’s London design studio and the Florentine artisans whose craftsmanship brings each design to life.
Expanding the campaign’s narrative, a dedicated series of craftsmanship films shifts the focus to the artisans themselves. Filmed from above, these intimate vignettes spotlight the intricate relationship between hand and material, revealing the meticulous techniques behind every Jimmy Choo creation and reinforcing the House’s enduring commitment to exceptional craftsmanship.
At the heart of the Autumn 2026 collection is a renewed exploration of the House’s most iconic silhouettes through innovative materials, texture and artisanal detail. Boots take centre stage this season, balancing sculptural precision with effortless wearability, while couture-inspired floral embellishments and refined craftsmanship introduce a sophisticated yet contemporary femininity throughout the collection.
“I started with a very precise intention; I was drawn to the idea of dressing the leg, extending our canvas. Boots are the focus for this collection; I love the youthful, confident energy they give to women—they are practical, but they are also transformative. I wanted to translate that spirit into the rest of the collection. It’s an assertive take on glamour, inspired by our heritage,” said Creative Director Sandra Choi, reflecting on the collection.
