Etoile La Boutique continues to refine its curated offering with the introduction of ELLIATT and IRO, further strengthening its position as a destination for contemporary luxury fashion in the region.The addition reflects the boutique’s commitment to an evolving brand mix that balances distinctive design perspectives with modern appeal.
ELLIATT is a female-founded Australian brand celebrated for its modern, feminine designs and attention to detail. Established in 2010 by Katie Pratt, the brand was born in Sydney and has grown into an international success.

Paris-born label IRO offers a refined yet edgy aesthetic, drawing inspiration from the American rock scene of the 1970s and 1980s. Blending vintage New York energy with Parisian romanticism and Japanese influence, the brand delivers a wardrobe rooted in cool sophistication, designed for confident, free-spirited women.

Together, these additions reflect Etoile La Boutique’s continued commitment to offering a dynamic and evolving brand mix.
ELLIATT and IRO are now available in-store at Etoile La Boutique locations across Dubai, Abu Dhabi, Riyadh, and Jeddah, as well as online at etoilelaboutique.com.






