Three Sensorial Eau de Parfums to Connect The Wearer to the Natural World
Cult Gaia, the apparel and lifestyle brand known for its artful collector pieces for the wardrobe, expanded its lifestyle offerings into fine fragrances with the launch of three luxurious scents: Mast, Zan and Noor. Each fragrance profile is inspired by a Farsi word that connects to founder and creative director, Jasmin Larian Hekmat’s Persian heritage, with the bottles themselves serving as their own objet d’art.
Each scent is a delicate balance of contrasts. Grounding elements such as rich woods and earthy resins evoke a sense of strength and stability while ethereal botanicals offer a gentle, airy escape. This interplay of opposites mirrors the complexity of nature itself while creating an experience that is both grounding, liberating and embodies the ethos and the meaning of Gaia, which is that chaos is the most creative force there is.
The bottles are inspired by circles, representing infinity, the earth and the sun – all core elements of Cult Gaia’s DNA. The arch shape is important to the brand’s ethos; two bottles joined together become a circle, with a space for light to shine through. Each cap on every bottle is different, creating a bespoke experience for each individual to uniquely interpret the fragrances.
“The way I feel about great pieces, is the same way I feel about scent, it’s the fifth layer and enhances every moment,” says Cult Gaia founder and creative director, Jasmin Larian Hekmat. “The same way I
want our customers to remember their life moments through our clothes and accessories is what I want them to have with our fragrances. An exclamation point to their core memories, now also enhanced by our fragrances. I love layering all three together.”
