Introducing a curated edit of international beauty arrivals, now available in the Middle East
As the season shifts and travel begins to shape the calendar, refining a beauty routine becomes less about volume and more about precision. For Zhanneta Tkhakushinova, Founder of Avanta – the Middle East’s official distributor of a curated portfolio of premium, results-driven beauty brands – a well-packed suitcase is defined by intelligent essentials that deliver visible results with minimal effort.
Introducing a selection of new-to-region beauty arrivals, this edit brings together some of the latest international launches now available to shop. From advanced sun protection to targeted skincare and restorative hair treatments, this edit brings together a considered selection of formulas designed to protect, repair and enhance, wherever the season leads.

We Are Feel Good Inc. Coconut Sunscreen Lotion SPF50+ (AED240)
Available at Privé7 Dubai & Abu Dhabi
A warm-weather essential, this lightweight SPF50+ sunscreen delivers broad-spectrum protection with a barely-there finish. Developed in Australia for an outdoor way of life, its water-resistant, non-greasy formula melts effortlessly into the skin, leaving it hydrated, smooth and softly scented with coconut. Enriched with aloe vera and vitamin E, it comforts and protects in equal measure, making it an effortless addition to both everyday routines and sun-soaked escapes.

Kydra Le Salon Absolu Mask (AED320)
Available at Privé7 Dubai & Abu Dhabi
An intensive repair treatment for hair in need of renewal, this deeply nourishing mask works within the fibre to restore strength, softness and shine. Powered by botanical actives, including plant-based keratin to rebuild and organic calendula to soothe, the formula is anchored by sustainably hand-picked pine cone from France, known for its ability to fortify, smooth and restore vitality. The result is softer, glossier, more resilient hair that feels revitalised and effortlessly manageable.

CELLBN Real Kelp Facial Mask (AED126)
Available at Privé7 Dubai & Abu Dhabi
A skin-reset essential for travel and beyond, this 100% natural kelp mask is crafted from sustainably hand-harvested seaweed from Wando, South Korea. Rich in minerals and vitamins C and E, it works to rebalance hydration, restore elasticity and revive the complexion with a cooling, soothing effect.
Designed in two sections for a precise fit, it leaves skin refreshed, brightened and visibly replenished, ideal after long days, flights or sun exposure.

Rephase 3D Hyaluronic Complex (AED687)
Available at Privé7 Dubai & Abu Dhabi
A hydration essential for travel, this advanced complex delivers multi-layered moisture through a combination of three forms of hyaluronic acid. Working across different levels of the skin, it helps to replenish hydration lost through sun exposure, flights and climate changes, while smoothing dehydration lines and supporting collagen production. Lightweight yet effective, it leaves the complexion plumper and visibly radiant, ideal for maintaining a dewy, balanced glow on the go.

Londontown Sole Spritz (AED206)
Available at Privé7 Dubai & Abu Dhabi
A cooling, botanically infused mist designed to refresh and revive, this on-the-go essential blends witch hazel, tea tree and eucalyptus to deodorise, soothe and hydrate. Delivering an instant, minty-fresh reset, it brings immediate relief to hard-working feet, whether after long days, travel or time on the move. Seamlessly fitting into morning, post-workout or evening routines, it leaves feet, ankles and calves feeling light, clean and comfortably refreshed, ideal for open-toe moments.

Rephase Oropuro 24k Gold Protective Oil (AED450)
Available at Privé7 Dubai & Abu Dhabi
An indulgent, 24K gold-infused protective oil for face and body that veils the skin in a luminous, even glow designed to nourish skin while enhancing a tan. Enriched with colloidal gold, phospholipids, and exotic oils to hydrate, firm, and add a velvety glow. Ideal for tanned skin, it can be shaken to disperse glitter or left unshaken for a subtle sheen. Lightweight and sensorial, it leaves the body silky, radiant and softly illuminated, transitioning effortlessly from day through to evening.

Velvety Signature Manicure Mask (AED80)
Available at Privé7 Dubai & Abu Dhabi
Often one of the first areas to show signs of ageing, the hands require targeted care. The Velvety Signature Manicure Mask is a luxurious, intensive treatment designed to deeply nourish and restore. Enriched with conditioning ingredients such as shea butter, glycerin and macadamia oil, alongside antioxidant actives, it works to replenish moisture, smooth dryness and support the skin barrier, leaving hands softer, more supple, and visibly more radiant with a refined, velvety finish.
To shop these new beauty drops in the UAE visit Privé7 Dubai & Abu Dhabi amongst other stockists:
Privé7 Dubai, Villa 9, Al Wasl Road, Umm Suqeim 3
T: +971 58 587 1369 | www.prive7dubai.com
Privé7 Abu Dhabi, The Galleria Mall, Al Maryah Island
T: +971 58 520 1787 | www.prive7dubai.com/abudhabi






