Featuring KJ Serums’ Triology Fresh Vitamin C Facial Serum
Vitamin C has emerged as one of the most sought-after ingredients in modern skincare, celebrated for its brightening, anti-ageing, and rejuvenating benefits. Yet in a market dominated by fast, mass-produced formulas, freshness, formulation and scientific craftsmanship are often overlooked.
Enter KJ Serums, the homegrown UAE brand founded in 2017 by Kathryn Jones, whose scientific and medical expertise drives her mission to create skincare that truly works. With a focus on hand-blended, freshly formulated serums, KJ Serums is redefining how Vitamin C should be made and used, proving that real results come from clever, intelligent formulation. At the heart of this approach is the flagship Triology Fresh Vitamin C Serum, a carefully curated blend designed to deliver radiant, healthy, and youthful skin every day.
While many skincare brands rely on large-scale manufacturing and long shelf lives, research shows that Vitamin C performs best when it is fresh, stable, and scientifically formulated. Mass-produced serums can spend months in transit or storage, compromising their effectiveness long before they reach the skin. KJ Serums takes a different approach, hand-blending each batch of Triology monthly to ensure the L-ascorbic acid remains fresh, stable, and readily absorbable at the point of use.
As one of the first beauty labels in the UAE to champion clean, pared-back formulations, KJ Serums prioritises scientifically optimised active ingredients over fillers, fragrance, or unnecessary additives commonly found in mass-market skincare.
The Triology Fresh Vitamin C Facial Serum embodies this philosophy, with its name reflecting the three key ingredients that define the formula: L-ascorbic acid, Vitamin E, and Ferulic acid. L-ascorbic acid supports skin renewal and brightens the complexion, while Vitamin E and Ferulic acid enhance antioxidant protection, improve hydration, and help minimise visible signs of ageing, delivering radiant, youthful-looking skin without relying on harsh processing or over-manufactured formulas.
A gentle tingling upon application signals that the active ingredients are fresh and working. Available in 10% and 20% concentrations, Triology should be stored away from sunlight and heat and used within a month of opening to ensure maximum efficacy.
Since launching with six products, KJ Serums has grown to a curated range of 18 targeted formulations, supported by a loyal community of over 10,500 customers in the UAE. Each product embodies the brand’s promise: “Better Skin, Every Day.” By prioritising transparency, freshness, and scientific integrity, KJ Serums has become a trusted authority in the region’s skincare landscape.
KJ Serums’ Triology Fresh Vitamin C Facial Serum is available to UAE customers on www.kjserums.com and is priced at AED 175 for 30ml or AED 237 for 60ml. To discover more and keep up with the latest news, visit KJ Serums on www.kjserums.com and @KJSerums on Instagram and Facebook.
