“The professional skincare brand enters its next chapter with eye-catching elegant new packaging and the same trusted formulations inside”
In beauty, what is inside will always matter most, but after 25 years of science-led skincare, Circadia is giving the outside its moment too: unveiling a refined packaging refresh while leaving its trusted formulations and signature science exactly as they have always been.
The refreshed packaging introduces an updated blue colour palette, cleaner labelling and a more refined design, bringing a contemporary feel to Circadia’s retail range. The update goes beyond aesthetics, with upgraded pump mechanisms designed for more precise dispensing and improved product control, alongside recyclable materials. While the packaging has evolved, what is inside remains unchanged. The same professional formulations, ingredients, and chronobiology-led approach continue to underpin every product, keeping the science that has defined Circadia for 25 years firmly at the heart of the brand.
“After 25 years, the new packaging represents an exciting new chapter for Circadia, but it is also a reflection of what has always been inside the packaging” said Jitin Jaggi, Managing Director, Circadia SAMENA. “The quality, science and integrity of our formulas remain unchanged, and the new design allows the packaging to better represent that quality. As Circadia moves forward, the goal is to continue building on Dr Pugliese’s original vision, bringing science and nature together in harmony with the skin’s natural rhythms.”
For Circadia, skincare has always been rooted in understanding the skin rather than simply reacting to it. Since its founding, the brand has drawn on chronobiology, the science of the body’s natural rhythms, to develop professional formulations designed to work in harmony with the skin. That philosophy continues to shape the brand today as Circadia evolves alongside advances in skincare and skin science without losing sight of the principles on which it was built. The result is a refreshed expression of Circadia that looks to the future while remaining grounded in the science and nature that have defined the brand for 25 years.
For more information about Circadia, please visit www.circadia.com or www.circadia-samena.com, or follow Circadia on Instagram @circadia and @circadiasamena.
