A coffee run can be more than just part of the daily routine. This October, Roasters Specialty Coffee House is giving its guests a way to make their everyday coffee count with the launch of its limited-edition PINKtober Special, with 50% of the proceeds from every drink sold donated to Al Jalila Foundation to support breast cancer patients undergoing treatment.
Available across Roasters branches in the UAE until 31 October, the initiative brings breast cancer awareness into a familiar, everyday setting, turning a simple coffee stop into an opportunity to give back. With every Pinktober Special purchased, guests can contribute to a cause that affects millions of people and families, while helping support those navigating the challenges of treatment.
Created exclusively for the campaign, the Pinktober Special brings together pink matcha, beetroot powder, steamed milk and espresso for a distinctive blend inspired by the signature colour of breast cancer awareness. Beyond its striking pink hue, the drink carries a meaningful purpose, giving guests a small but tangible way to show their support through something they already enjoy.
“At Roasters, we believe that even the smallest gestures can make a difference when people come together for something that matters. PINKtober gives us an opportunity to use something our community enjoys every day to support people going through an incredibly challenging time. We hope every Pinktober Special serves as a reminder that behind this campaign are real people and families who deserve support, care and access to treatment,” said Elza Shirkova, Co-founder & Managing Director at Roasters Specialty Coffee House.
Breast cancer remains the most commonly diagnosed cancer among women worldwide, underscoring the importance of awareness, early detection and access to treatment. Through this initiative, Roasters is partnering with Al Jalila Foundation, a philanthropic organisation dedicated to transforming lives through medical education and research, to help support breast cancer patients undergoing treatment.
Whether picked up on the way to work, enjoyed during a midday break or shared over a catch-up with friends, the Pinktober Special offers a simple way to make an everyday moment more meaningful. Available for a limited time throughout October, the campaign invites the Roasters community to come together for a cause that deserves continued attention and support.
PINKtober at RoastersPINKtober at Roasters
- What: Pinktober Special
- When: 1–31 October 2026
- Where: Roasters Specialty Coffee House branches across the UAE
- Contribution: 50% of proceeds from every Pinktober Special sold will be donated to Al Jalila Foundation to support breast cancer patients undergoing treatment.
