Malone Souliers introduces the Winter 2025 Campaign – a snapshot of New York City life captured by renowned street style photographer Tommy Ton.
From the vibrant vitality of Chelsea to the quiet corners of the Upper East Side, the images unveil a portrait of a woman navigating the speed of the city, her style in synchronisation. A contemporary reimagination of a cinematic female lead is played out in motion; every outfit an expression of eclecticism as she combines modern, sartorial pieces with luxury evening accessories. Set against the buzzing streets of New York, every move becomes a gesture, every action a moment of personal narrative; she is a protagonist in her everyday. Through Tommy Ton’s lens, the Winter Campaign blurs the line between artistry and authenticity.
The Winter 2025 collection reinterprets the wardrobe of the femme fatale, twisting and playing with its tropes. Anchored in sumptuous textures and sculptural silhouettes, bold contrasts meet elevated craftsmanship, from crystal floral motifs and glossy patent lace to rich brown suede and leopard-print calf hair. Each detail evokes a renewed sense of day-to-day opulence.
New styles include the Bettina pump, a modern take on Malone Souliers’ signature curved silhouette, complete with a sleek diagonal strap and sculpted block heel. The Nomi sandal reimagines the classic T-bar in velvet and satin, accented with a pearl-embellished buckle and a graceful peep toe, and the Nolan boot features adjustable buckled straps inspired by vintage illustrations. The Moore slingback references Grace Kelly’s timeless costumes, finished with delicate crystal details and sweeping lines, and the May clutch— introduced for Autumn 2025—completes the story with theatrical polish.
Co-Creative Directors Coco Fong and Valerio Bava comment: “We wanted this campaign to spotlight the dynamic reality of life in a big city, and New York felt like the perfect backdrop for this. We thought instantly about working with Tommy Ton, who we’ve collaborated with before, because of his ability to capture the energy of a place and its people in every shot.”
