- The first-ever Makeup Studio launches at Beautyworld Middle East, spotlighting global artistry and innovation in colour cosmetics.
- Masterclasses headlined by Hung Vanngo, Nikki Wolff, and Bassam Fattouh anchor the three-day programme.
- Supported by top beauty brands including MAKE UP FOR EVER, Palladio Beauty, Transformulas, Miss Lashes, TIRTIR, Laka, and Sothys.
Beautyworld Middle East 2025 will unveil the Makeup Studio, a brand-new feature dedicated entirely to the vibrant world of colour cosmetics and professional artistry. Taking place from 27–29 October at the Dubai World Trade Centre, this dynamic new platform unites the world’s most celebrated makeup artists, visionary brands, and trendsetting techniques under one roof.
From full-glam transformations to skin-first minimalism, the Makeup Studio promises three days of creative expression, hands-on tutorials, and industry-defining inspiration. Designed as a live, interactive experience, it will serve as the ultimate destination for artists, retailers, and beauty professionals seeking to explore what’s next in global makeup artistry.
Star-Studded Masterclass Line-Up
The headline masterclasses are set to be a major highlight, with Hung Vanngo, Nikki Wolff, and Bassam Fattouh leading sessions that celebrate the artistry and innovation shaping today’s beauty industry.
Hung Vanngo, the internationally acclaimed artist known for his sculptural, cinematic beauty looks, will open the series on 27 October at 1pm. His session will blend breathtaking artistry with an homage to Middle Eastern beauty traditions — a truly spectacular launch to the Makeup Studio.
Nikki Wolff, known globally as Nikki Makeup, will take the stage on 29 October at 1:05pm with her exclusive session “Sculpted Beauty Defined: Fresh Radiant Skin, Elongated Eyes, Full Brows and Lips.” In this immersive masterclass, the London-based artist – whose celebrity clients include Salma Hayek, Rosie Huntington-Whiteley, and Dua Lipa – will share her signature red-carpet techniques, offering insights into achieving flawless, glowing skin and naturally balanced features.
“I’m thrilled to be part of the very first Makeup Studio at Beautyworld Middle East,” says Nikki Wolff. “This session is about elevating your artistry – showing how small, precise techniques can transform the face while keeping the result fresh, wearable and radiant. It’s about bringing editorial beauty to real life.”
Completing the trio is Bassam Fattouh, one of the Middle East’s most celebrated makeup icons. Renowned for his eponymous cosmetics line and artistic approach that fuses modern luxury with Arab beauty heritage, Fattouh’s session will offer an inspiring glimpse into his creative philosophy and innovative techniques.
“The debut of the Makeup Studio marks a milestone for Beautyworld Middle East,” says Ravi Ramchandni, Show Manager. “We’re bringing the global makeup community together in Dubai – from iconic artists like Hung Vanngo, Nikki Wolff and Bassam Fattouh, to the next generation of talent representing world-class brands. Over three days, visitors will experience artistry, innovation and education at the highest level.”
Global Brands, Live Demonstrations and Industry Talent
Beyond the masterclasses, the Makeup Studio’s daily schedule is packed with live demonstrations, brand activations, and trend-led tutorials. The agenda celebrates innovation across colour cosmetics, skincare and professional tools – with each session designed to inspire both trade professionals and beauty enthusiasts.
Participating brands include MAKE UP FOR EVER, Palladio Beauty, Transformulas, Miss Lashes, TIRTIR, Laka, and Sothys, alongside special showcases from Milktouch, Unleashia, Liht Organics, Armaf Beauté, Provoc, Laverne Beauty, and Arooba Beauty.
Three Days of Live Artistry – Makeup Studio Agenda
Day 1 – 27 October 2025
Featuring Hung Vanngo’s masterclass, with demonstrations by Arooba Beauty, ARMAF Beauté, Palladio Beauty, and Unleashia. A teach-in from makeup artist and TV presenter Armand Beasley using Transformulas products will occur on both day 1 and day 3.
Day 2 – 28 October 2025
Highlighted by Bassam Fatthou’s masterclass, and demonstrations by Sothys, TIRTIR, Laverne Beauty, Liht Organics, and Provoc. MAKE UP FOREVER will be demonstrating its expertise on all three days, with presentations from its team of makeup artists: Alber Toshan, Zhanna Mahai and Nujoud Noufal.
Day 3 – 29 October 2025
Headlined by Nikki Wolff’s masterclass, other demonstrations will include milktouch – featuring the artistry of Aksulu Zulkarnay, ARMAF Beauté, and Miss Lashes.
A Hub for Creativity, Connection and Education
Positioned within The Pavilion (behind Hall 6), the Makeup Studio will act as a creative nucleus where artistry meets education. Combining world-class technique with brand discovery, the zone is set to redefine how the beauty industry connects, collaborates, and learns.
“Dubai has become one of the world’s most exciting beauty destinations,” adds Ravi Ramdandni. “With the Makeup Studio, we’re putting artistry centre stage – giving professionals and enthusiasts alike the chance to experience the global pulse of beauty innovation first-hand.”
