A new year marks the perfect moment to reset your skincare routine and reveal a smoother, brighter,
more refined complexion. This January, Paula’s Choice highlights a simple, science-backed approach to
refreshing post-holiday skin: exfoliate, treat, hydrate, and protect.
At the center of this reset is the global bestseller, the Skin Perfecting 2% BHA Liquid Exfoliant – a leave-on formula that gently unclogs pores, smooths uneven texture, and revives dull, congested skin. Ideal for beginning the year with a clean slate, BHA helps refine the complexion without irritation, making it a staple for all skin types.
To further brighten and even skin tone, Paula’s Choice recommends adding the 10% Azelaic Acid Booster. This multitasking hero helps reduce the appearance of dark spots, redness, and post-blemish marks while promoting a more radiant, balanced complexion — the perfect finishing touch to an effective exfoliation routine.
Hydration remains essential, particularly when using active ingredients. The Pro-Collagen Plumping Peptide Moisturizer delivers firming peptides and barrier-strengthening hydration to keep skin bouncy, smooth, and resilient throughout winter.
And no routine is complete without daily sun protection. The 5% Vitamin C Sheer Moisturizer SPF 50 delivers lightweight, broad-spectrum protection while helping to visibly brighten and even skin tone. With a sheer, silky finish, it supports the skin’s radiance and ensures your exfoliating and brightening steps work safely and effectively all year long.
The Paula’s Choice New Year Reset Routine:
1. Exfoliate – Skin Perfecting 2% BHA Liquid Exfoliant
2. Brighten – 10% Azelaic Acid Booster
3. Hydrate + Firm – Pro-Collagen Plumping Peptide Moisturizer
4. Protect (AM) – 5% Vitamin C Sheer Moisturizer SPF 50
Paula’s Choice is available exclusively at Sephora Middle East and in Sephora stores across the region.
