Now available at discoverokta.com
The region’s clean beauty and wellness distributor and online retailer, O K T A, has introduced a new clean K-Beauty brand to its portfolio: Hyeja.
Born from the quiet strength of Korean tradition, Hyeja creates clinically intelligent skincare designed for sensitive and barrier-compromised skin. Rooted in heritage and refined by modern dermatological science, every formula is crafted to restore balance — not overwhelm it.
Developed and produced in Korea, Hyeja unites time-honored ingredients such as Ginseng, Heartleaf, Rice, and Lotus with advanced skin technologies to promote calm, resilience, and lasting clarity. Each product is vegan, cruelty-free, fragrance-free, and meticulously tested under dermatologist supervision to ensure uncompromised tolerance.
Founded by Richard Jeongmin Kim, a second-generation skincare expert, Hyeja embodies the philosophy of 惠慈 — meaning love and grace. The brand celebrates the Korean interpretation of wabi-sabi: finding beauty in imperfection, purity in restraint, and sincerity in care.
Committed to sustainability, Hyeja minimizes packaging waste through recyclable glass, paper, and soy-based inks — reflecting a belief that true luxury is quiet, mindful, and enduring.
Introducing the core range:
- Rice Ferment Gentle Probiotics Cream
- Rice Probiotics Gentle Micellar Cleansing Milk
- Matcha Gentle Mud Cream Mask
- Bamboo Barrier Peptides Sunscreen SPF 50+ PA++++
- Lotus Gentle Purifying PHA Facial Mist
- Ginseng HPR Retinoid + Bakuchiol Nutrient Face Oil
- Yuja Vitamin C Brightening Serum
Hyeja is now available exclusively at discoverokta.com.
