Italian luxury brand ETRO is pleased to unveil its Fall/Winter 2025-26 campaign, ETRO Magma – Primordial Future, set against the sculptural curves of Casa Dinosauro in Baratti.
The campaign’s characters move through a space that transports primordial imagery into modern architectural mastery – where nothing is as it seems. What might appear sculpted by time and nature, from eroded stone walls to caverns deep within a mountain, is in fact a timeless dimension of pure design and vision.
Primordial-inspired furs, earth-toned prints, botanical jacquards seemingly cast from the foliage of nearby trees, fringed knits mimicking animal pelts, and fluid dresses like pollen-laden air carrying flower petals, merge with the dense textures of the surroundings, becoming one seamless whole.
