A Vivid Celebration of Women Who Refuse who refuse to dilute their power
Etika Jewels proudly announces the launch of UNAPOLOGETIC, a bold new collection crafted for women who embrace presence, power, and unfiltered self-expression. Featuring a striking lineup of sculptural 18K gold rings set with the newest generation of Fancy colored lab-grown diamonds, the collection represents a daring new chapter for the brand and for modern fine jewellery.
The collection features six 18K gold statement rings, each crafted with lab-grown diamonds in vivid colors and bold cuts. Designed as wearable declarations of strength, the pieces embody Etika Jewels’ philosophy of creating jewelry with purpose, jewellery that reflects the women who wear it. At the soul of the collection are its diamonds: intensely stones in hues once considered nearly impossible to achieve in lab-grown form.
“UNAPOLOGETIC is a declaration of presence”, notes the founder, Basma Chaieri. “Every ring in this collection is a reminder that women should feel empowered to take up space, own their identity, and express themselves freely. Each design celebrates a different kind of power, loud or quiet, fierce or graceful, but always authentic.”
Each ring is designed with a distinct personality, merging architectural gold silhouettes with the emotional intensity of color. The result is a collection that carries weight and movement, rings alive with its own narrative, capturing the unapologetic nature of modern femininity.
Al-Ayn Ring (Starts at AED 3,900 +VAT)
A 0.50CT marquise-cut vivid blue diamond set in 18K gold anchors this piece inspired by intuition and clarity. Elongated, elegant, and piercingly modern, the ring embodies perceptiveness and forward vision.
Hayya Ring (Starts at AED 3,850 +VAT)
Defined by its dynamic silhouette, this design features a 1CT pear-cut colored diamond set in 18K gold that radiates momentum. Hayya is crafted for women who act with conviction and move with purpose.
Aura Ring (Starts at AED 3,800 +VAT)
A 0.75CT marquise-cut diamond radiates from within a rippling, sculptural gold frame that creates a soft, luminous halo. Crafted in 18K gold, the Aura Ring captures the quiet confidence and magnetic presence of a woman whose energy speaks before she does.
Solis Ring (Starts at AED 2,800 +VAT)
A round-cut diamond set in polished 18K gold brings pure luminosity to this refined piece. Inspired by warmth, clarity, and internal brilliance, the Solis Ring is a timeless statement of radiant self-assurance.
Sarya Ring (Starts at AED 4,400 +VAT)
A 1CT diamond rests within a sleek double band silhouette, merging elegance with an electric modern edge. Designed in 18K gold, the Sarya Ring reflects the glow of night lights, an homage to women whose power shines in every setting.
Siren Ring (Starts at AED 3,400 +VAT)
A 0.75CT cushion cut vivid pink diamond set in 18K gold defines this refined, contemporary design. With smooth sculptural lines and a confident silhouette, the Siren Ring brings forward a striking blend of modernity and clarity, created for women who express their strength through color and form.
UNAPOLOGETIC is luxury in its rawest form; bold, saturated, and unmistakable. A collection created for women who take up space, who lead without hesitation, and who live with intensity, color, and purpose.
Crafted using ethically sourced lab-grown diamonds and sustainable materials, the UNAPOLOGETIC collection reflects Etika Jewels’ dedication to creating modern jewellery rooted in meaning, empowerment, and mindful luxury.
For more information about Etika Jewels and the UNAPOLOGETIC Collection, visit https://etikajewels.com/product-category/unapologetic/
