As part of its LuxIgnite strategy, the Austrian House expands its offering with a new collection that is designed to meet an extended spectrum of customer needs, occasions, and style preferences.
Swarovski introduces Swarovski Classica, a modern jewelry collection crafted for everyday elegance and effortless sophistication. Designed by Swarovski Global Creative Director Giovanna Engelbert, the 29-piece collection presents a refined edit of pendants, bracelets, rings, and earrings, each designed to feel instinctive on the body and to be worn like a second skin with fluid elegance from morning to night.
Inspired by the organic elegance of the calla lily, the collection is characterized by fluid silhouettes and balanced geometry, expressed through softly contoured shapes. Crafted in sterling silver from recycled sources, with injections of 18k gold finishing, the designs are infused with the light of Swarovski Zirconia, introducing luminosity and levity to each piece.
Swarovski Classica marks the arrival of a fresh aesthetic within the House’s portfolio, experimenting with materials, cuts, and stone placements while maintaining a refined, contemporary sensibility.
Minimalist and timeless in spirit and quietly confident, the collection introduces another expression of the Swarovski universe, an elegance that is whispered rather than declared, revealing a new nuance of the House’s design language and reflecting its infinite creativity and savoir-faire.
Giovanna Engelbert, Swarovski Global Creative Director says: “For Swarovski Classica, I was inspired by the natural elegance of the calla lily, there was something truly poetic about translating its fluid silhouette into the softly contoured shapes that distinguish this collection, which also unveils new facets and nuances of the House’s design language, affirming our infinite creativity and unique savoir-faire”
To bring the new collection to life, Swarovski has enlisted pop icon and Global Brand Ambassador, Ariana Grande, as the face of the campaign. Conceptualized by Engelbert and photographed by longtime collaborators Mert and Marcus, the campaign showcases the multiple ways to mix and match the organic silhouettes of Swarovski Classica.
The collection is already available in select stores and swarovski.com.
