Magda Butrym unveils the Spring–Summer 2026 campaign, a sun-bleached study in studio attitude. Stepping into harsh midday light with no soft focus, the images live in salt air, stone, and shadow: a wardrobe that feels instinctive and precise all at once, undone but exact.
Duality runs through every frame: black-and-white against saturated blue sky, lace against leather, cover against reveal. The mood is slightly off, a little risky, because that’s exactly where the chic lives. One frame reduces everything to essentials: water, light, and a hat floating above her gaze, undone but exact. Accessories punctuate the story like signatures: cloud-like headpieces and bags held close like small anchors against the wind and movement.
