Evok Collection announces the appointment of Aya Hanova as Chief Operating Officer. In her new role, she oversees all group operations, property performance, service-excellence standards and development projects.

An international luxury-hospitality executive, Aya Hanova brings over 18 years’ experience gained within leading five-star hotels across Europe and the Middle East. A graduate in hospitality management in Paris, she has held both operational and strategic leadership roles within some of the sector’s most prestigious establishments: Rosewood Hôtel de Crillon, Four Seasons Hotel George V, Fouquet’s Barrière, Le Royal Monceau – Raffles, and Burj Al Arab Jumeirah in Dubai.
Within the Airelles group in Saint-Tropez, she played a key role in enhancing the guest experience and optimising the management of seasonal teams. More recently, she led the launch and opening of a new hotel brand, from product and standards development to team structuring and performance management.
Recognised for her decisive, results-oriented leadership, Aya Hanova places particular emphasis on talent development, the transmission of expertise, and active team mentoring.
Her expertise will be instrumental as the group enters a new phase of growth, including the forthcoming openings of Brach Roma (Q1 2027) and Nolinski Golfe de Saint-Tropez (Q2 2027).






