TRYANO PRESENTS FEEL GOOD SUMMER: A CURATED FASHION EXPERIENCE FOR EVERY MOOD
TRYANO, the premier luxury fashion destination in the UAE, is thrilled to announce the launch of its ‘Feel Good Summer’ campaign – a vibrant, mood-driven collection that celebrates personal style through colour, emotion, and effortless sophistication, each offering a unique perspective on summer style.
The collection spans women’s, men’s, and kidswear, as well as a carefully selected curation of accessories, and beauty essentials. Highlighted brands include Zimmermann, Chloé, Fendi, Dolce & Gabbana, Rotate, La Double J, Faithfull, Alemais, and more.
The Four Feel-Good Moods:
Joyful & Energetic: Embrace the feeling of pure happiness, laughter, and playfulness. Inspired by sunshine-filled days, beach trips, and ice cream runs, this collection features vibrant colors like yellow, orange, and pink. Brands such as Aje, La Double J, and Acler offer confident, affirming styles that highlight the beauty of the now. Vibrant patterns make a bright statement, with Missoni’s iconic stripes featured on shoes and bags, while Alemais’ pieces showcase playful summer-inspired illustrations.
Relaxed & Tranquil: Inspired by calm moments and coastal escapes, this collection embraces light fabrics and soothing tones like Sky Blue and Aqua. Flowy silhouettes from Faithfull and Aje, and patterned pieces from Pucci and Zimmermann offer a breezy take on effortless summer style.
Adventurous & Spontaneous: For those looking to make a bold impression, the Adventurous & Spontaneous mood presents striking, individualistic styles. Inspired by road trips, new discoveries, hiking trails, and the excitement of the unexpected, the collection features standout sneakers from Veja and Adidas, fashion-forward yet functional pieces from Anine Bing, and practical shorts from Frescobol Carioca for the men — all encouraging a confident and fearless take on style.
Romantic & Dreamy: Step into a whimsical realm with the Romantic & Dreamy mood, where delicate florals, airy fabrics, and golden daydreams take center stage. Drawing inspiration from bohemian festivals, blooming wildflower fields, and the glow of golden hour, the collection is awash in shades of Soft Peach, Lavender, Blush, Sage Green, and Pastel Purple. Flowing dresses by Needle & Thread and Zimmermann, paired with elegant accessories from Rene Caovilla and Staud, capture an effortlessly chic and carefree spirit.
To bring the campaign to life, TRYANO will host a series of immersive and engaging in-store activations throughout the summer season. Shoppers can explore a multi-sensory immersive booth featuring short audio-visual stories tailored to the four summer moods, while the Scent Zone invites them to take a fun quiz via QR codes to discover their summer vibe and match it with curated scent pairings. Visitors can also capture their energy and personality at the Aura Photo Booth, which offers colourful, mood-aligned portraits.
Special Eid celebrations will include Glitterbox face painting for both kids and adults, along with candy giveaways. Additionally, families can enjoy a meaningful Father’s Day experience with the “Make It with Dad” arts and crafts card-making session, perfect for creating keepsakes and spending quality time together. Lastly, shoppers who spend AED 2,000 on beauty will receive an exclusive key to unlock a surprise beauty gift, adding an extra touch of excitement to the overall shopping experience.
From uplifting brights to calming neutrals and romantic florals to statement silhouettes, Feel Good Summer is designed to help every individual express how they want to feel this season – whether joyful, relaxed, adventurous, or dreamy. It’s a celebration of emotion, self-expression, and the freedom to dress by mood.
Visit Tryano at Yas Mall, Abu Dhabi, for an unforgettable experience this summer.
TAGGED :
TRYANO
FASHION
DUBAI
YAS MALL,ABU DHABI
