Crafted in collaboration with Emirati influencer Moza Alameri, symbolizing grace, strength, and cultural pride
In celebration of the UAE’s Eid Al Etihad, Minimalist, the UAE-born luxury brand celebrated for its Arabic numeral dials and finely crafted accessories, unveils a striking limited-edition timepiece designed in collaboration with Emirati influencer Moza Alameri. The exclusive piece reflects the nation’s spirit of unity, resilience, and elegance—reinterpreted through the brand’s signature philosophy that “simplicity is beauty.”
The Moza Alameri Watch (ساعة موزة) captures the essence of modern Emirati sophistication with a bold burgundy dial and contrasting mesh straps, a contemporary tribute to heritage and identity while maintaining the brand’s signature minimalist sophistication.
“Creating this timepiece for National Day was a moment of pride for us as a local brand,” said Ahmad Yousuf, Founder of Minimalist. “It reflects the UAE’s timeless values, strength, unity and grace, while remaining true to our design language of simplicity and elegance. Collaborating with Moza Alameri, who perfectly represents the confident, modern Emirati woman, made this edition even more meaningful.”
The Moza Alameri Watch is available across Minimalist stores in Mirdif City Centre, Yas Mall, and Al Jimi Mall, as well as online. Each piece serves as a symbol of cultural pride and contemporary craftsmanship, designed and produced in the UAE.
Minimalist continues to expand its footprint across the country while staying rooted in its mission to create products that reflect both the simplicity and depth of Emirati culture. The Eid Al Etihad collection reaffirms the brand’s dedication to thoughtful design, meaningful collaborations, and enduring quality.
For more information, please visit www.minimalist.ae or follow @minimalist on Instagram.
