Aimée Moreau is a contemporary leather goods brand founded in the United Arab Emirates by emerging Emirati designer and creative director Noura Alqemzi. Rooted in the region yet shaped by a global design sensibility, the brand represents a new voice in the Middle East’s evolving luxury landscape – one defined by intentionality, restraint, and quiet confidence.
Crafted in small batches and produced by specialist artisans, each Aimée Moreau piece begins with form: the curve of a silhouette, the weight of a line, the way a bag rests naturally in the hand. Rather than follow traditional seasonality or trend-led cycles, the brand focuses on designing pieces that endure – sculptural, minimal, and tactile, made to be carried every day and cherished for years.
The debut collection, Forme 01, introduces a structured shoulder silhouette in premium cowhide leather with a subtle suede finish. Available in three foundational colorways: Black, Brunette, and Clay – the design reflects the brand’s guiding philosophy: what you choose to carry should reflect what you choose to keep. These are not logo-led statement pieces but objects of permanence; understated and architectural, with craftsmanship that reveals itself over time.
“As an Emirati designer, it was important to create a brand that feels rooted here but speaks to women everywhere. Aimée Moreau reflects the balance I see in our region — strength held softly, confidence expressed without excess.” – Noura Alqemzi, Founder & Creative Director, Aimée Moreau
The brand speaks to women who choose with intention: those who appreciate subtle design codes, value quality over quantity, and see fashion as an expression of self rather than display. With an aesthetic rooted in warmth, sculptural simplicity, and lived-in elegance, Aimée Moreau bridges a dialogue between European refinement and Middle Eastern modernity.
