In an era defined by movement – from early-morning Pilates sessions to back-to-back meetings and long days on the go, hydration should be effortless. Enter Glow by Citron, a new Dubai-born lifestyle brand redefining everyday hydration for modern, active lives.
Designed for a generation that rarely stands still, Glow by Citron seamlessly integrates into fast-paced routines. Whether it’s a workout before work, a commute across the city, travel days, or moments in between, Glow is built to move with you – from gym bags and office desks to carry-ons and coffee runs.
Glow represents the natural evolution of Citron, the lifestyle brand founded in 2017 and trusted by families across the GCC and 49 countries worldwide. As its community grew beyond lunchboxes and school runs, the brand expanded its vision. Glow by Citron was created to meet the demands of adult routines – real schedules, real performance, and real life in motion.
Founded by entrepreneur Sara Chemmaa, Glow is grounded in the same principles that shaped Citron’s global success: thoughtful design, uncompromising safety standards, and products engineered to perform. With a focus on young adults who train, commute, travel, and prioritise wellness, Glow’s debut collection delivers hydration essentials that keep pace with dynamic lifestyles.
Each product is crafted from high-quality, BPA-free, non-toxic materials and tested to international safety standards. Designed with a ceramic-lined interior to preserve the true taste of beverages, Glow bottles combine technical performance with understated design. Spill-proof, durable, and easy to carry, every detail is considered, ensuring functionality without sacrificing aesthetics.
With a modern, effortless, and confidence-led visual identity, Glow feels equally at home in a Pilates studio, a workspace, or on the move. The brand positions hydration not as a fleeting wellness trend, but as an everyday habit worth investing in.
While launching with hydration essentials, Glow by Citron is conceived as a broader lifestyle platform, with future categories planned to support movement, wellness, and performance-driven living.
Today, Citron products are stocked in over 1,000 retail locations globally. With Glow by Citron, the Dubai-headquartered company strategically expands into the adult lifestyle segment, accelerating growth across the UAE, KSA, and key international markets.
For early starters, late finishers, and those constantly in motion, Glow by Citron delivers hydration designed to keep up every day.
To stay updated, visit Glow by Citron here https://glowbycitron.com/and get social via https://www.instagram.com/glowbycitron/
