H&M is thrilled to announce a campaign collaboration with Palestinian-Chilean singer and songwriter Elyanna, whose fusion of Arabic heritage and global impact brings a fresh, vibrant energy to the brand. The collection offers a modern take on occasion dressing, blending dramatic silhouettes, bold accessories, and premium fabrics styled to regional tastes and self-expression.
This collaboration also coincides with the grand reopening of H&M’s iconic flagship stores – Dubai Mall and Mall of the Emirates this November. Redesigned as fashion-forward destinations, both flagships promise an elevated shopping experience for fashion and beauty lovers in the UAE.
The collection launches November 6 and will be available in stores and online across the Middle East.
