Dubai’s luxury fashion scene is making its mark on the global stage as Alina Anwar, founder of Alina Anwar Couture, was featured on a digital billboard in New York’s iconic Times Square on Sunday June 15.
Known for her powerful silhouettes and unapologetically feminine designs, Alina Anwar is proudly representing the UAE as a Dubai-based designer with a growing international footprint. The billboard showcases Alina herself wearing a bold red sequined skirt from her own collection, paired with her signature statement:
“My aim is to empower women through powerful dressing and to set them on a path of personal freedom and possibilities.”
The visual campaign includes a scannable barcode, her brand’s Instagram handle, and official website, bridging fashion and technology while sending a global message of empowerment, elegance, and ambition.
This moment not only celebrates her brand’s aesthetic, but also marks a pivotal milestone for homegrown Dubai fashion on a world-renowned platform.
“I created this brand to empower women, to make them feel confident, unstoppable and seen. To have that vision now broadcast in Times Square is surreal, but it’s also just the beginning,” says Anwar.
Alina Anwar’s brand has already caught the attention of regional and international tastemakers and will be further solidifying its presence in the global luxury fashion market.
This Times Square campaign sets the tone for what’s next: a Dubai-born brand making waves worldwide, one empowered woman at a time.
